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Our Paid Manager Mollie is an expert in paid social. We've asked her about some common mistakes digital marketers make in their campaigns and what you can do to avoid them!    What would you say is the most common issue which kills the success of any digital campaign? I would always say a lack of testing will result in poor performance for any paid social campaign. If you’re not trying a variety of audiences, ad creatives, copy, call...

Since mid 2021, the Metaverse has been a whirlwind of rumour and speculation however, 160 companies - including some industry leaders such as Apple and Microsoft - have poured billions of pounds into it to ensure its success. But what is it?  Essentially, The Metaverse is (or rather, will be) a fully fledged 3D virtual world, in which users interact with each other and businesses as a part of a fully interactive, virtual reality which will be...

SEO is an integral part of any business’s digital marketing strategy. Therefore, it is important to know the latest trends in the SEO space. Our resident SEO expert is here to explain some of the key trends for you to watch out for in 2022.  Trend 1: User Experience & Speed Speed has been a factor in SEO since 2010 for desktop sites and since 2018 for mobile sites. However, in 2021 Google introduced the page experience algorithm...

You’ve worked hard to create a strong, credible and undeniably popular brand. Business is booming and you feel like you are on the right track but then… you spot a very, very unhappy customer. Whether it is a review, a comment, a private message, email or something else, how you choose to respond can either give your brand a boost, or become a very big deal! Speed is Key First things first, react to complaints quickly. An unhappy...

One of the most exciting - and challenging - aspects of digital marketing is its fluidity. New technologies, techniques and standards are being made available every day, so it can be hard for a business to stay up to date. However, our experts have been hard at work planning and learning to find out how the digital marketing landscape is set to change in 2022. Here is what they learned! All out of cookies As we launch into...