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Content, Social Media, Video

Instagram Reels have now become a staple in the toolkit of Social Media Marketers and Content Creators across the globe. Reels have gone from strength to strength since being released in August 2020, with brands such as Louis Vuitton, Sephora and Red Bull using Reels to advertise their products. The reputation and esteem of the feature has dramatically increased, leading many to question if Reels will become the main short-video sharing platform, overtaking TikTok . Remixing Reels Instagram...

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Business, Social Media

The demand for digital has continued to grow, with no signs of slowing down or halting. As customers continue to switch to digital alternatives, businesses who are yet to adapt to the demand, are struggling to succeed. So how can you improve your digital presence to ensure you benefit from the opportunity? Offer a Fast and Reliable Service Whether you are selling a product or service, consumers are becoming accustomed to short waiting times. This is shown by a...

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Business, Culture, Our Team

Working from home has become a norm in which many of us have adjusted to, enjoying the perks of reduced travel costs, a flexible schedule and most importantly, a Covid-safe work environment. However for some people, working from home is becoming more of a challenge and the countdown to returning to the office couldn't come sooner! A recent survey showed that more than half of UK workers are feeling fatigued from working from home, which is...

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Culture

2020 was a year of highs and lows, so celebrating the year coming to an end was important to us at Siren Search. Over the Christmas period we spent a lot of time catching up with our favourite series', watching nostalgic films and listening to classic (and sometimes cheesy) Christmas songs! Take a look at some of our festive favourites; you may even spot some of your favourites too!   Films Home Alone (1 & 2) Santa Claus (1, 2 & 3) Miracle...

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Business, SEO, Website

Website accessibility or accessible computing, refers to the accessibility of web and computer systems, regardless of a persons disability or impairment. Windows and macOS both provide display modification options, such as magnification and inverting colours helping those with difficulty seeing, text-to-speech to provide audible descriptions of objects and text on the screen and dictation can be used to perform common tasks with vocal commands. Why is Accessibility Important? Accessibility is important as The Disability Discrimination Act stipulates that...

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Business, Email Marketing

Customer reviews are vital, whether your business provides a service or product. Many customers research and read reviews before deciding to make a purchase or enquiring about your services. So how do you ask a customer to review your business? Here are a few ways to get a review.   How to Ask for a Review   In person Whilst your customers are in store, you can ask them for a review by providing forms for them to fill out. The...

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Culture

Here at Siren Search we like to regularly discuss our current favourites, from Films to TV shows and even the latest Apps. We often debate the best new releases in Entertainment and Media (staying professional of course!). Here are some of our current and past favourites that have been keeping us entertained over the last few months.   Staff Favourites   Films The Social Dilemma - Harps & Rebecca The Dictator - Eszter Frankenstein - Emily Adaams Family Values - Le'Shaé The Playbook: A Coach's Rules...

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Business, Email Marketing, Social Media

September and October are usually the best times to target students at Fresher's Fairs, Student Lock-Ins and Pop-Up Stalls on campuses. But due to the pandemic, many large scale fairs and events have been cancelled and a high number of students are remaining at home. Those opting to live in accommodation are likely to have a very different social experience this academic year. Some businesses may find less of an influx of students this Autumn, specifically for...

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Social Media

On the 5th August 2020 Instagram announced it's latest feature - Instagram Reels. According to Instagram, Reels will give users the ability to create short 15 second videos and use new creative tools to edit them. The Reel can then be shared with followers, and if on a public account, can be shared to the Explore page to reach a wider audience. A Replacement for TikTok? Many have noted that this sudden move by Instagram may be due...

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Siren is a Birmingham based Digital Marketing Consultancy providing services to local and national businesses since 2004.

0121 272 8378

info@sirensearch.co.uk

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