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Author: Sean H

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Content, SEO, Website

With the arrival of generative artificial intelligence (GAI) providing more answers to user’s queries directly within the search engine results page, fewer searches are resulting in clicks through to a website. The result? Your site visits and conversions are at risk. …but is altering your website for Generative Engine Optimisation a solid marketing strategy, or is GEO  simply the latest trend designed to ensnare unsuspecting business owners? What is GEO? Generative Engine Optimization (GEO) is the strategy of optimizing...

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Business, Content

Siren is proud to announce a brand new service for all of our clients both in the UK, and beyond! Following top secret internal discussions with our home and away teams (and many trips to the coffee machine!) Siren is thrilled to be launching its first fully integrated service which extends our presence beyond digital marketing. With Head of Digital Richard in the driving seat, our arrival on the scene as a Public Relations agency has taken...

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Culture

Coinbase’s now viral - and allegedly banned - two minute TV advert titled ‘Everything Is Fine’ features dancing refuse collectors, rat infested streets, power cuts and spiralling supermarket prices; but the secret behind its viral success is a killer marketing tactic which is more than two decades old! The ad - a Dickensian take on modern Britain - can be seen on Coinbase’s Youtube channel where it has garnered almost half a million views. However, across social...

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PPC Management, Social Media, UAE

Our Senior Paid Executive James has settled down in the shining city of Dubai, following a permanent relocated from our not-so-sunny Birmingham office to join our Dubai team. Tasked with overseeing paid campaigns in the region, he has already faced both unique challenges and breathtaking benefits as he has settled into his new role in the UAE. We jumped on a call to discuss the move, the key objectives which will enhance operations in the region and...

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Social Media

Instagram has taken a further step towards web integration with a bold change of strategy which lets public content from professional and business accounts be indexed by search engines, including Google! The update - released on 10th July 2025 is an opt-out setting which applies to more than just your photos. Videos, reels and even alt text and captions will now officially operate as ‘searchable content’ and will be a welcome lifeline to businesses which have a...

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Uncategorized

Meta is looking to redefine its paid campaign service with a complete AI overhaul and it’s happening sooner than you might think!  Due to be released in Q1 of 2026, this new strategy for ad campaigns with a ‘no-touch’ AI service model will make paid advertising through Meta accessible for everyone. According to the tech giant, so long as you have these three things you will be able to successfully advertise on their platforms. These things are… A...

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PPC Management, Social Media

A trial is underway which could see Meta sell its image-based social giant Instagram sold under orders from the FTC in Washington. The Federal Trade Commission has argued that Meta has created a monopoly, eliminating competition through the purchase of Instagram, Facebook and WhatsApp.  With the trial still ongoing with no clear indication as to what the outcome may be, We are putting on our tinfoil hats and discussing the possible outcomes of the trial and what...

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PPC Management

Did Meta just make it impossible to overwhelm your customers with your ad campaigns? Digital marketing agency Siren dives into Meta’s updated frequency control settings which are giving marketers extra flexibility within their marketing funnels.  What is Ad Frequency?  For a digital marketing agency, ad frequency is critical for designing your marketing funnels. Simply put, frequency is the measure of how many times - on average - a potential audience member will see your ad. A higher frequency...

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Culture, Google AdWords PPC, PPC Management, Uncategorized

A Birmingham PPC marketing agency has kicked of 2025 with a sporting start by acquiring a top tier Championship club - and Premier League hopefuls (fingers crossed) - Burnley FC as a client! For a digital marketing agency in the heart of the midlands, a formal partnership within the opportunity-rich football sphere marked yet another milestone for the team who just a year ago was another in a line of Birmingham businesses looking to make a name...

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Google AdWords PPC, PPC Management

Birmingham PPC company, Siren, prides itself on being on the cutting edge of digital marketing. Every year brings new innovations, new challenges and new opportunities for incorporating technology into our digital marketing strategies.  We sat down with Marketing Executive Jess to discuss incorporating AI into PPC advertising. 1. How is AI automation helping us improve campaign efficiency — for example, in bid management, ad copy testing, or audience targeting? “One of the strongest automations for Google Ads campaigns is...

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