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SEO 101: What is On-Site SEO?

SEO 101: What is On-Site SEO?

On Site SEO is when you optimise elements on your website in order to improve your search engine rankings, which involves HTML source code, as well as organic content. This includes pages, titles, content, format and structure of your website, with target keywords being optimised.

How to Create On Site SEO

Firstly, you need to identify your target keywords, which you can then implement on your website. You can do this by adding keywords to headings on each page, as well as using them throughout content. Another great way to increase your SEO is by adding more pages, such as starting a blog.

On Site SEO Tips

To create a good SEO you must ensure your site is clean – ensuring no content is directly duplicated and it is not covered in affiliate links. This also goes hand in hand with ensuring your site is trustworthy and that content is from a reliable source and related to user search intent.

A short page load speed, good URL structure, and mobile friendliness all contribute to a good SEO ranking.

SEO has a great impact on your website, customers and organisation as a whole. SEO creates a usability and navigation for users of your site, which helps to increase brand awareness. Off Site SEO can also be implemented on your site, to further increase your position on the search engine results page.


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Rebecca is the Digital Marketing Assistant at Siren Search.

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