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Author: Rebecca Page

You want your website to rank highly, but with all of the competition out there, you don't know where to start. Here are a few useful tips that will help you to improve your website content to keep users on the site longer and convert. Call to Action The goal of a site or page should be obvious to any user. This could be making a purchase, contacting you, or reading more on other services that you...

Training is vital if you want to help your employees to grow, allowing the business to grow with it. Research found that 93% of people say that continuous professional development is a vital element in their careers. This drives home how important it is to have effective training that will benefit your staff. How can I make training more efficient? 1. Engage - your employees will stay more motivated and focused if you offer interesting training...

Trello is a project management application tool that is available online and through mobile, allowing you to delegate tasks and reach your optimum productivity. And it doesn’t have to be limited to your work life - you can use it in your personal too. There really are no limits! Plus it’s completely free. Trello gets its inspiration from Kanban, which is a japanese system that organises workflow visually, with cards organised into columns often named ‘to...

Name - Jailbird Location - Colmore Row, Birmingham B3 3AP Type - Meeting and Client Entertainment We recently visited the newly refurbished Jailbird. This is a seafood and steak restaurant and cocktail bar located on Colmore Row, meaning that it is right in the heart of Birmingham City Centre. We were blown away by the inside decor. The building itself is beautiful, and the decor matches it perfectly. It is grand, with stylish furniture, giving it an...

The Facebook pixel is a powerful tool that allows you to optimise your Facebook ads performance. It does this by building Custom Audiences by running retargeting campaigns on Facebook and showing your ads to website viewers. This handy tool allows you to reach the right audience, which can result in an increase in sales which you can measure easily. Benefits of Using Facebook Pixel: Facebook Pixel enables you to reach an audience that's shown an...

Name - Las Iguanas   Location - Somerset House, 37 Temple St, Birmingham B2 5DP (and 70 Hurst St, Birmingham B5 4TD) Type - Lunch with colleagues   Las Iguanas is a South American Restaurant and Bar, with two locations in Birmingham City Centre. We visited here for a team lunch on a Friday afternoon a few months ago. The place was bustling, so we already knew we were in for a treat. The restaurant goes far back,...

Building a keyword list is vital to aid your PPC campaign, as it will ensure that your ads are shown to the right customers. This is because keywords should match the terms that your potential customers are searching for, to find your products and services. Not sure where to start with a keyword list? Below are some pointers on building a powerful keyword list. Think Like a Customer A great way to start is by writing...

Video is a great way to encourage your audience to become long term customers and take action. By 2019, 80% of all internet traffic come from video. Building your video marketing strategy is one of the necessary steps to reach target audience. So, how do you do this? Channels Creating your video is one thing, but getting it out there to the people that really matter is another. Think about which online channels you could host...

An organisation's workforce is the most important asset to a business, and continuous training is key to increasing efficiency as well as the businesses overall performance. Training is vital to retaining employees and increasing your organisation's efficiency, but is often overlooked. Check out below some advantages of upskilling your team. 1. Increased Productivity Training will provide employees with the skills that they need to carry out their duties and fulfil new ones, whilst allowing them to work...