Growing your email list is a great way to reach your target audience. One of the best ways to start building a list is to create a signup form on your website, and directing users to this through social media. Here are a few tips on creating a great email sign-up form. What is an Email Sign Up Form? This is a tool that collects subscribers information, by asking users to input details into fields. This allows you to...
The holiday season(Q4) tends to be a very hectic period for digital marketers in general. It is very important to plan out a strategy for this period in advance to avoid any issues during peak time. Ideally planning for Q4 should be finalised by the end of Q3. However, if you feel like you may have missed something then fear not, here at Siren Search we have created a very quick checklist for anyone doing Paid Marketing...
Video plays a key role in user research for experiences that they wish to have - which makes it a perfect marketing tool for businesses selling services. As people become more research obsessed, their options seem endless. Marketers can find new ways to engage with prospects across multiple touchpoints, to help them reach the people they need. Video Increases Research Video is not only great for attracting new prospects, but also helpful further down the customer journey. Once the...
Now that you’ve read our previous blog post on how to set up Instagram Shopping, you may be wondering how you should leverage this in your Digital and Social Media Marketing strategy. Instagram Shoppable posts are a great way to encourage customers to make a purchase of your products, whilst also helping to shorten the customer journey - as they can checkout easily. How to Optimise Shoppable Posts When adding shoppable posts, you want to make sure that you’re...
In the past, the only way to connect your followers with your products was with a website link in your bio, however the new feature provides a seamless experience for users to easily shop your products - directly from your posts or stories. Instagram’s shopping feature is a great way to get customers' journeys shorter. With over half a billion monthly active users on Instagram, it is a platform that should be used by all businesses -...
In the UK technology sector, they have the highest staff turnover at 13.2%. This can be due to multiple reasons, but one of the main reasons is due to workers now seeing the advantage of broadening their skills by changing jobs. What High Turnover Means to a Business When staff leave a business, the investment of hiring and training the outgoing employees vanishes, leaving the employer to pay the same costs again. What’s more, there is a knock...
With the likes of Facebook and Instagram being favoured by many brands, Twitter is a social media platform that shouldn’t be missed. With 330 million monthly users, it’s a platform with a huge and engaged audience. And if your target audience are on Twitter, then your brand should be too. What’s more, it’s also a good place for Social Proof, as many users will talk about their experiences with brands and products on Twitter. But where do...
When businesses try to generate new leads, they rarely think of video marketing. However, video can help a company achieve brand recognition and customer leads. Sight, sound, motion for lead generation. Define your Audience The first step to creating a video campaign is to define your target audience by understanding what they need. This will give you an idea of the types of videos that will work best for engaging your viewers. To generate leads, your videos will...
301 Redirects play an important role in your website, and although you may have heard of them before, you may not know what they are or when you need to use them. We’ve put together an article covering commonly asked questions about 301 redirects - read below. What is a 301 Redirect? A 301 redirect is a status code which a server sends to your browser for a permanent redirect. This is used to send users and search engines...
Adam has recently joined the Siren Search team, and we thought we would introduce her properly here. Keep reading to find out more...