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Edmund House, 12-22 Newhall Street, Birmingham

Author: Rebecca Page

As the world starts to get a small sense of normality back, restaurants and shops are opening. And, although the Siren Search team are still working safely from home, our MD Harps, has been into the office a few times over the past two weeks (plus he’s keeping the office plants alive!), and we thought it would be a great chance to look at what’s open.  What’s more, with the Government scheme to Eat Out to Help...

With 70% of online consumers check reviews before buying, it is vital that your company uses these to their full advantage. Reviews and recommendations represent an insight for small businesses, and also allows businesses to build brand trust and loyalty - and social proofing is a great way to do this.  But what is Social Proof, and why is it so important? Keep reading for more information.  What is Social Proof?  Social proof is the idea that people adapt...

AMP Pages are Accelerated Mobile Pages that allows mobile content to load instantly, by taking a page that is already mobile friendly and making it load quicker. This was a project that was born in collaboration between Google and Twitter.  Read more on AMP pages, and their benefits, below. What are AMP Pages?  AMP pages lead to 2x increase in time spent on page, and convert more mobile page visitors into customers. This is done by by simplifying the...

Email is one of the best ways to share your brands content, as email subscribers are 3x more likely to share your content on social media. Content won’t travel to readers by itself and blogs are unlikely to make it into search results by themselves.  If you’re spending budget on content, graphic and video production, you want to ensure that it gets the coverage and views that it deserves. Here are some reasons why you should share...

Whilst offices have been shut down during the Coronavirus pandemic, many businesses have turned to remote training for their workforce - and with over 6 million UK workers are on the government’s furlough scheme, businesses remain responsible for providing a duty of care, and they are looking at how their furloughed employees can remain engaged, to be in the best shape for their return to work.  So what are the advantages of remote training for staff? Continue...

Building brand awareness through video is common, but it is now thought that website users use video at every stage of their customer journey.  Learning New Skills  There are large amounts of videos online, including those that teach people something. It is now easier than ever to learn a new skill or pursue a passion through the world of YouTube, with 4 out of 5 people saying that they have learnt something new through this channel.  This then gets...

Name -  Purnell's Bistro Location - Purnell’s Bistro and Ginger’s Bar, 11 Newhall Street, Birmingham, B3 3NY Type - Monthly Meetings    Whilst we can't go to any new eateries in Birmingham due to COVID-19, we can reminisce about the places that we have been in the past. Here is our review of Purnell's Bistro, which we visited late last year.   Purnell’s Bistro is a bistro and cocktail bar which is located in Birmingham City Centre - just over the road...

Social Media has always been used for B2C marketing, however it doesn’t mean that B2B companies can’t use social media too.  One of the largest reasons that B2B companies can often struggle, is the lack of knowledge and awareness of social media and its possible benefits, the lack of staffing and training, or lack of resources available.  However, businesses need to embrace social media marketing, as they cannot rely solely on traditional tactics such as networking events or...

 Website Accessibility is a critically important area that every business owner with a website should be aware of and prioritising.  What is Web Accessibility?  Accessibility means that a disabled person can access or benefit from your website, and it is about ensuring that your website is inclusive, accessible and mindful of all users. Ultimately, you need to make sure that your website can be used by everyone - regardless of permanent or temporary disability.  Not only does this mean...

With online video surging over the past few years, it is now a fundamental part of building brand awareness with potential customers throughout every stage of their journey.  How Can YouTube Help Your Marketing Funnel?  It Will Motivate People  Video is a great resource for people that want to learn new skills, with 4 in 5 people saying that video allows them to do this. People like to watch videos for self-improvement, and being able to see real experiences...