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Author: Rebecca Page

Everyone knows that reviews are of value to a business, but many business owners still wonder why they should devote time to online reviews. Statistics show that 92% of consumers read online reviews, and star rating is a top factor used by people to form an opinion of a business and affect their decision of whether to make a purchase. They help a business to gain local organic search rankings and create branding. Brands invite their...

Improving quality score and optimising your Ad account structure are some of the things regularly said to help your PPC campaign, but what people often miss is that great content can help improve your ad campaign. This relationship also works both ways, not only does great content help your Google Ads campaign, but you can also drive traffic to your content through other Paid Search channels such as Facebook Ads. How Does Content Help PPC? ...

Social Media is a great way to increase traffic and brand exposure, as well as generate quality leads and sales. Did you know that Facebook remains the platform of choice for the majority of marketers? You may already use Facebook organically, you may even have spent some budget on ‘boosting’ your posts, but why should you use Facebook Ads? Find out below. People spend a lot of time on Facebook - the average person spends 40 minutes...

In Quarter 2 of 2016 Google released Expanded Text Ads which created a lot of hype in the paid search industry. Previously users were only allowed to create an ad with one 25 character headline and two 35 character description lines. However the expanded text ads allowed advertisers to create an ad with two 30 character headlines and one 80 character description line. This meant that ad copy space was increased by 47%. Marketers Rejoiced...

Running a successful website starts with traffic and gaining conversions. But how do you turn these conversions into sales? It might seem like a difficult task, but here are some beneficial approaches that could work for your business… Research Potential Clients If selling B2B (Business to Business) it will pay to do some research on their website and social media channels to discover how they portray their brand and how they operate. Teach your audience Consumers...

Work environment impacts your team as well as productivity, but technology and software can be used to make you feel organised and ready to take on the next big project. Use Communication Software Effective communication is key for a team to be productive. Investing your time and efforts into software that improves your teams communications can be beneficial, and there are a large amount of technological solutions for businesses of all sizes. Incorporate Cloud Based Tools...

Mental Health affects over one sixth of people in the UK, and with us spending the majority of our time in the workplace, it’s important to know how to look after ourselves and others to prevent Mental Health problems arising. The work environment should promote positive Mental Health to help us to be healthy and happy. Looking after your own Mental Health at work: Talk about your feelings - this can help you to maintain...

It’s no longer a question of if your business needs to listen to customers on social media, but rather an essential. Research shows that 67% of consumers have contacted a company for support via social media, thus showing how vital it is for your business to participate in. Here are the 4 main rules of Customer Service on Social Media: 1. Monitor your Mentions Although a large quantity of consumers will contact you directly through tagging...