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Author: Rebecca Page

Just because you have a local business, this does not mean that you shouldn’t be using Google and online tactics to optimise your visibility to local customers.  Here are the things your business needs to be doing on Google:  What You Need To Do on Google  Optimise your Google My Business Listing This will appear on the right hand side of organic searches in Google, and you should ensure that this is filled out correctly. That includes general business information...

The legitimate peaky blinder festival came to Birmingham on the 14th & 15th of September in Digbeth. As a Peaky Blinders fan the festival was brilliant and felt like I was in the post WW1 era with all the actors making it an interactive and fun experience. The festival included a Q & A from Steve Knight (the creator of Peaky Blinders)  and Packy Lee who plays Tommy Shelby’s loyal friend Johnny Dogs. There were also...

So you've launched your campaign, however, your ads aren't being shown and you have zero impressions. Here are 5 reasons why your ads aren't showing on the results page:   1. Google will not show your ads if they don’t have your payment details! Most advertisers will pay for their Google Ads account via automatic payments, Google will either charge you when you reach your pre-set payment threshold or you reach the end of your current billing period....

Social Media is a great and important tool for any business to use. However, when using social media in your digital marketing strategy, it is vital that you understand the basic principles of psychology. Below, we talk about the 5 Social Media Psychology lessons that you need to know when posting online.  5 Social Media Psychology lessons you should know:  1. People share content to relate to others  The aim of your Social Media posts should be to increase...

We recommend for each ad group to create three ads and split test and trial them to see the best performing ad. Trialling and testing is the key and we want to be continually testing messaging and different variations. The best metric to judge the success of an ad is the click-through rate.    Before creating an ad you want to be looking at the keywords in the ad group and the content on the landing page. You...

Today is GCSE results day, and whilst it can seem like a lifetime ago for many of us, I'm sure we can all agree that it was a scary and nerve-wracking time for our then-16 year old selves. But the BBC have come up with a new, interactive chatbot on their website, that aims to help both parents and students alike to make sense of their GCSE grades. Check out the Chatbot here: https://www.bbc.co.uk/news/education-45261161  The technological world has seen a...

With the increased growth of digital channels used everyday, it is important for organisations to acknowledge and adapt to achieve long lasting customer success.  To do this, continued upskilling is essential. 76% of marketers state that digital has changed more in the last 2 years than the last 50. Being skilled in digital can help engage customers, build brand awareness and drive revenue.  However, a high volume of businesses remain resistant to digital tools and technologies, which could...

Google My Business is a feature often overlooked by many businesses and marketers - but it can be extremely effective. It helps businesses to be more discoverable both online and real life. In order for small businesses to grow and survive they must be discoverable by users and customers.  What is Google My Business?  Google My Business is a free tool that allows businesses to manage how they appear in Google Search and maps. It is information that...

Following on from our overall SEO blog post, we thought we would delve deeper into the world of Alt Tags.  Alt tags are a fundamental part of SEO, and are also important for accessible reasons. Here’s everything you need to know about Alt Tags…  What is an Alt Tag?  Alt Tags are small descriptions added on to your images in the back end of your website. These should describe the image in detail but be kept short and precise....

You may have read our previous blogs on SEO but have you ever heard of black hat SEO? Here we will talk through what Black hat SEO is, why you should avoid it and how to avoid it.  What is Black Hat SEO?  Black Hat SEO is a set of disapproved practises that are used to increase a sites organic rank in the search engines, which violate the search engines terms of service. It is commonly used to...