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Author: Rebecca Page

LinkedIn is known for being one of the best Social Media platforms for B2B marketing - but what if you want to market B2C? Should you still use this platform?  The answer is yes. With over 260 million active users on LinkedIn - and 40 million of those being in decision-making positions - there is a large opportunity to connect with individuals.  Below are 7 ways to use LinkedIn in your marketing strategy.  1. Use Visuals   Drive traffic to your...

Building positive relationships with your target audience is key to building trust and boosting your reputation. It is essential to continuously build and maintain customer relationships. 4 Ways to Build Relationships With Consumers 1. Listen to Feedback Feedback can help you improve your marketing efforts. Gaining data driven insights can aid you to improve products and services, which in turn will help to increase conversions. A great way to do this is by looking at social media channels and review sites...

The hype around blogging may make you think that it is useful but not essential, but it is in fact critical for businesses. Below, we discuss some of the benefits of having a blog for your business.  Benefits of Having a Blog  1. Increase Traffic to Your Website  A blog gives users a reason to visit your website if you post quality content that gives value. Once users are on your website, they are likely to continue navigating across...

The purpose of an Ad is to be seen by your target audience, to make an impact and build brand awareness. But how do you know that your ad has been seen?  Viewability is a measure of if your ad has had chance to be seen, and provides metrics on the number of times the ad was actually seen by users. This helps marketers to identify campaign effectiveness, allowing them to improve the campaign to increase its...

Team meetings often get bogged down with the all familiar question of ‘what are you working on today?’, which although may be helpful, can be very time consuming. What’s more, your team should already know what the rest of their colleagues are working on, and Kanban is a great way to do this.  What is Kanban?  Kanban is a visual method for managing work and tasks, to maximise efficiency. When your team uses Kanban, it helps to reduce...

Along with lots of other businesses in the country, Siren Search has transitioned to Work From Home, to help keep our team, and others, safe and healthy. For us, it’s a chance to show how we trust the team, because unfortunately a lot of businesses don’t feel they can do this. What’s more, working in Marketing and using tools online to operate, means that we can operate 100% capacity remotely as we would in the office through...

When setting up a Google Ads campaign you set the average daily budget. This determines how much the campaign will spend on a daily basis. Sometimes Google will spend more per day and sometimes will spend under the daily budget but over the month it will even out. How Google spends the budget depends on which delivery option is chosen. Previously there were two choices: Standard Delivery The budget is distributed evenly throughout the day, therefore the budget...

This article is focused on fixing the on site SEO issues of your website. However, in order to fix on site SEO issues, we need to identify what on-site issues we have. The easier way to do this is using Ahref’s site audit tool, which will flag up any on site issues you have on your website. Click on-site audit and enter the domain. Ahrefs will then crawl the site and provide you with information about internal...

If you’re local to Birmingham City Centre, then you’ve probably seen the tall building being built on Newhall Street.  The former John Madin’s Natwest Tower, which has been empty since 2003, is being transformed into a 26 storey building, making it the Highest new office building under construction outside of London. What Will the Building Have? The building will consist of 20 floors of office space, ground floor and top floor restaurants, a Winter Garden and 18th Floor Terrace,...