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Author: Rebecca Page

If you are a small business and are running your PPC campaign you need to be keeping track of these 5 key metrics: Impressions Impressions are the number of times your ads have been seen. Therefore you need to keep an eye on the number of impressions your ads are receiving. First of all, if your ads are not getting impressions then no one will be seeing your ads, which means there is no chance you will get...

Nearly a year on since the GDPR law came into force, people are still confused and unsure of the GDPR law and how to become compliant. Here we’ve answered the most asked questions… Who does GDPR apply to? GDPR applies to businesses of all sizes that process personal data of EU residents. Does Brexit affect GDPR? Brexit will not affect the GDPR law as it came into effect before the UK leaves the EU. What are the...

Blogs are a great way to increase SEO and page ranking on your website, as the extra content helps your site to be ranked higher. It can also increase traffic to your site, resulting in more users coming to view your products and services. Not only this, but blogs help to build your companies web presence and trust with users, further encouraging them to purchase from you. How to Start your WordPress Blog Determine...

Making your website more interactive means that visitors will stay longer, giving you a better chance of building a relationship and converting them to purchasing your product or service. Making your website interactive and engaging can be done simply, and here’s how… Features to Improve Engagement on Your Website Interactive Chat - Being social with a user online allows you to build relationships and offer a personalised service. This helps to build trust, as well as...

Every month the team gets together to have a monthly pay day lunch - not only is a great way to get together in a relaxed environment, but it’s also a good excuse to try out a new restaurant! Being based in Birmingham City Centre, there’s always lots on offer and new restaurants popping up all of the time. This month we opted to try out Urban Emporiums, located on Church Street which is in walking...

Instagram have introduced a vital new change, which you may not have even noticed. More than 285 million people in the world have visual impairments, and allowing them to access the same things as everyone else. That’s why Instagram have rolled out a new feature that allows alt tags to be automatically added to images, and users to custom alt tags too. So What is An Alt Tag? An alt tag is a brief description of...

As online transactions become more impulse driven than ever, and touchpoints are becoming digital, brands are using digital marketing to build connections with potential customers. It gives marketers the ability to cut through other noise to find relevant, targeted interactions. Personalised Marketing Personalised marketing is used more often than not in this day and age, and at the lowest level is enables minor improvements to the customer experience - which help to inform the final purchase....

In recent years Google has been focused on making sure that Google Adwords is used in an ethical and responsible matter in order to protect users. Therefore there are many guidelines and policies which have to be followed especially when creating ads. Last year 2.3 billion bad ads were removed by Google. Common ads which were removed include ticket reseller ads, phishing ads, cryptocurrency ads and bail bonds. Many of the for-profit bail bond ads were...

Server Response Codes, also known as HTTP Status Codes, are a response to a browser request. When visiting a website, your browser sends a request to the websites server, which it responds to with a 3 digit code - a HTTP status code. These codes communicate whether the browser and server are working, or if something is wrong. Why do I need to know the codes? Understanding Status Codes help you to diagnose site errors which can...