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Author: Rebecca Page

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PPC Management

Natural language search, or conversational search, is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone or seeking advice. These queries can be typed into a search engine, spoken aloud with voice search, or a digital assistant like Siri. Natural language and keyword based searches are different. A keyword-based search query for that information might be “Eiffel Tower height”. But if you were searching using natural...

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Business

Healthy relationships with consumers can impact businesses. Establishing positive relationships between your business and its customers can build trust and loyalty. It is necessary to continuously build and maintain customer relationships. Why build positive relationships with customers? Brings customer satisfaction Improves teamwork Helps to promote your business Brings repeat business Differentiates you from your competitors How to build positive relationships with customers? 1. Listen to what customers are saying - feedback can...

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Website

You want your website to rank highly, but with all of the competition out there, you don't know where to start. Here are a few useful tips that will help you to improve your website content to keep users on the site longer and convert. Call to Action The goal of a site or page should be obvious to any user. This could be making a purchase, contacting you, or reading more on other services that you...

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Training

Training is vital if you want to help your employees to grow, allowing the business to grow with it. Research found that 93% of people say that continuous professional development is a vital element in their careers. This drives home how important it is to have effective training that will benefit your staff. How can I make training more efficient? 1. Engage - your employees will stay more motivated and focused if you offer interesting training...

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Business

Trello is a project management application tool that is available online and through mobile, allowing you to delegate tasks and reach your optimum productivity. And it doesn’t have to be limited to your work life - you can use it in your personal too. There really are no limits! Plus it’s completely free. Trello gets its inspiration from Kanban, which is a japanese system that organises workflow visually, with cards organised into columns often named ‘to...

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Birmingham Reviews

Name - Jailbird Location - Colmore Row, Birmingham B3 3AP Type - Meeting and Client Entertainment We recently visited the newly refurbished Jailbird. This is a seafood and steak restaurant and cocktail bar located on Colmore Row, meaning that it is right in the heart of Birmingham City Centre. We were blown away by the inside decor. The building itself is beautiful, and the decor matches it perfectly. It is grand, with stylish furniture, giving it an...

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Website

The Facebook pixel is a powerful tool that allows you to optimise your Facebook ads performance. It does this by building Custom Audiences by running retargeting campaigns on Facebook and showing your ads to website viewers. This handy tool allows you to reach the right audience, which can result in an increase in sales which you can measure easily. Benefits of Using Facebook Pixel: Facebook Pixel enables you to reach an audience that's shown an...

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Birmingham Reviews

Name - Las Iguanas   Location - Somerset House, 37 Temple St, Birmingham B2 5DP (and 70 Hurst St, Birmingham B5 4TD) Type - Lunch with colleagues   Las Iguanas is a South American Restaurant and Bar, with two locations in Birmingham City Centre. We visited here for a team lunch on a Friday afternoon a few months ago. The place was bustling, so we already knew we were in for a treat. The restaurant goes far back,...

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PPC Management

Building a keyword list is vital to aid your PPC campaign, as it will ensure that your ads are shown to the right customers. This is because keywords should match the terms that your potential customers are searching for, to find your products and services. Not sure where to start with a keyword list? Below are some pointers on building a powerful keyword list. Think Like a Customer A great way to start is by writing...

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Siren is a Birmingham based Digital Marketing Consultancy providing services to local and national businesses since 2004.

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