You may have read our previous blogs on SEO but have you ever heard of black hat SEO? Here we will talk through what Black hat SEO is, why you should avoid it and how to avoid it. What is Black Hat SEO? Black Hat SEO is a set of disapproved practises that are used to increase a sites organic rank in the search engines, which violate the search engines terms of service. It is commonly used to...
If you’ve read our last Pay Day Lunch Review, you’ll know that every month the Siren Search team ventures out to try somewhere new for lunch. With bundles of places in Birmingham City Centre, we are spoilt for choice - but March saw a visit to Pieminister. This quirky restaurant is located just near the Town Hall, meaning that it is a haven for weekday lunches. The name says it all - they offer a variety of pies...
Awareness - Awareness is at the top of the funnel. Consumers have to know about your product or service in order to buy your product or service. At this stage, consumers don’t know enough about your products in order to type in anything specific. The keywords consumers type in when they at the awareness stage are quite generic for example washing machines, computer, plumber. Interest - So once a customer is made aware that your product or...
Advertising your business and products on social media is one of the most cost-effective ways to reach a target audience of consumers. Paired with the right strategy, you can win new customers, generate awareness and re-engage past customers. However, when running social media ads, you want to analyse how well they are doing - otherwise you may be spending vital budget and not getting a good return, which may be due to poor delivery. 3 Ways to Optimise...
We have written lots of previous SEO blog posts, however a little update does no harm. We’ve put together information on 5 of the main elements of SEO, so tighten your seatbelts and let’s jump right in… Title Tags Also known as H Tags, Title tags will appear on all of your website pages. These allow website crawlers to identify the most important content on the page, further helping to rank your website for the most relevant searches....
Hashtags are a fundamental element to your brands success on social media, helping to make your content discoverable, and helping to build your brand awareness. They are a great way to engage your audience and increase your social impact. What is a Hashtag? A Hashtag is a word or keyword preceded by a hash (#). This is used within a social media post to help users that may be interested in your topic to search and find you,...
Before I start talking about the importance of conversion tracking I need to explain the what a conversion actually is. A conversion in Google Ads is when someone clicks on your ads and then takes action on your website or landing page that you’ve defined as valuable. Therefore a conversions could be: A sale A phone call A form fill Newsletter sign up A sign up for a service I believe tracking conversion of your PPC campaign...
SEO is the process of optimising your posts and website content in order to help your ranking organically in Google. Optimising your blog posts to make them more search engine friendly means that your site will likely be ranked higher, which in turn means that you will gain more website traffic. How to make your blogs SEO friendly 1. Utilise keywords throughout Once you have researched relevant keywords for your post, ensure that you use these throughout...
Email is a vital part of marketing, and it is important to stand out in the inbox of your recipients in order to be noticed and opened. 47% of people open emails based on the subject line alone, meaning that it is more important than ever to optimise this space to get the results that you want. Tips for Writing Your Email Subject Lines 1. Keep it Short and Sweet Keep it brief with lines fewer than...
You may have noticed the Google results looking a little differently lately, and this is all down to the new search redesign update that Google rolled out towards the end of May. This new update is intended to make the search results more concise and easier to read while making it easier to determine which results are the most relevant and helpful to you. For the world of advertising this means that Google text ads have a fresh...