HTML stands for the Hyper Text Markup Language, and describes the structure of web pages. HTML includes elements, also called tags. Browser do not display the HTML, but instead use them to render the content of the page. HTML tags usually come in pairs, called opening and closing tags. These are surrounded by angle tags. The end tag is written identical to the start, but with a forward slash. For example, <p> and </p>. Elements can...
This cookie business may sound like it belongs in the biscuit tin, but GDPR is vital for your business, and it’s vital that you comply. The new GDPR is in full swing, and with businesses still yet to comply, it could cause havoc for you in the long-term. Whether your business is big or small, you must be found to be putting things in place to obey the law, or face the consequences - which don’t...
You want your business to stand out on the search engine results page, but with new and ever changing algorithms, organic results can push these down further. Your goal is to stand out from competitors, and in order to do this you must entice users to click through to your site. Here are a few ways in which you can improve your SERPs listings to get more attention. 1. A Winning Meta Description A full meta...
Anchor text is the visible text that appears with a hyperlink attached. This often appears blue and underlined, however you can change this on your website using HTML. Outside anchor text can impact your site. This is because search engines will analyse external anchor text from other sites (that link to yours) as a reflection of your page and how users view it. There are various types of anchor text: Exact Match - if it...
Emails are a large part of the new GDPR law, your customers must opt-in to allow you to send marketing emails to them. Contacting your existing customers is a great way to keep those contacts, especially if you have already formed a relationship with them. To do this, you will have to send out repermissioning emails. These are emails that allow customers to opt-in to receiving information from you. So, how do you format these in...
What is an SSL Certificate? SSL Certificates are small data files installed on a web browser that digitally bind a cryptographic key to an organisations details. It is a digital certificate that authenticates the identity of a website and encrypts information sent to the server, establishing a secure connection. Typically an SSL is used to secure payments and transactions, data transfers and logins, and securing browser on Social Media sites. Once an SSL is installed, it activates...
Although email marketing has been around for years in the digital environment, it is most certainly not dead. In fact, it’s one of the most successful ways of increasing brand loyalty, and due to its low cost, it’s most certainly still worth investing your time to. Email marketing allows you to advertise promotions and discounts directly to those who are interested in hearing about it, helping to retain past customers. This aids brand recognition by keeping...
You may have seen over the last week some news about the Cannes Lions Festival, and wondered what it is and why there is so much fuss about it this week. The Cannes Lions International Festival of Creativity is a global event, that celebrates those working in the creative communications, advertising and related fields. Around 11,000 registered delegates visit the festival to celebrate the best of creativity, discussing industry issues, and of course networking together. Attendees...
Training has various benefits to both the employee and employer. Once you’ve found your ideal training course, its time to convince your employer to allow you to attend it, and pay for it. You can use the following pointers to increase your chances of convincing them to approve your training. Do Your Research Collate all of the information on the training (costs, dates time, location) and present this to your boss, showing that you made effort...
Off Site SEO refers to the procedures taken outside of your own website to impact your rankings on search engine results pages. Engines can discover how pages are related to one another, impacting your search rankings, as well as ranking your sites popularity, trustworthiness and authority. How to Achieve Off-Site SEO Links SEO is accomplished by other pages and reputable places on the internet linking to your website, which verifies for the quality of your content. This can be broken...