Author: Rebecca Page

Yellow background with shield cartoon

March 14, 2019

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Google AdWords PPC

Google’s Emphasis On A Safe Digital Ecosystem

In recent years Google has been focused on making sure that Google Adwords is used in an ethical and responsible matter in order to protect users. Therefore there are many guidelines and policies which have to be followed especially when creating ads. Last year 2.3 billion bad ads were removed by Google. Common ads which were removed include ticket reseller ads, phishing ads, cryptocurrency ads and bail bonds. Many of the for-profit bail bond ads were...

by Rebecca Page

Image showing a girl with shopping bags

March 11, 2019

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Google AdWords PPC

New Shopping Ads Within Google Images

Google Shopping Ads are now going to show in Google image searches. This means that if you type in relevant keywords into Google Images shopping ads will appear for this product above the image results. This is a brand new change, therefore I estimate that this will mainly apply to people searching for products in Google images. For example if someone searched for brown leather jacket in Google images then shopping ads will appear in the...

by Rebecca Page

Inside bar at Fazenda

March 8, 2019

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Birmingham Reviews

Fazenda – Birmingham Review

Name – Fazenda Location – 55 Colmore Row, Birmingham B3 2AA Type – Meeting and Client Entertainment Website - https://fazenda.co.uk/birmingham/ Fazenda is unique dining experience, which involves meat chefs bringing round skewers of meat one at a time and carve it at your table. You eat this meat with fresh salads, vegetables and continental cheeses. The variety of meats which they serve include chicken, beef, pork, gammon, lamb, etc. You let the meat chefs know if you want more meat or not with a...

by Rebecca Page

Google Ad extensions image

March 7, 2019

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Google AdWords PPC

How Negative Keywords Can Affect CTR

Google AdWords provides a huge opportunity to marketers to advertise and increase their click through rate by being positioned higher in the search engine results pages. There are many ways to beat your competition, by increasing your bid, quality score and use of keywords. But what people often miss, is that the use of Negative Keywords can also have an impact on their campaign. Spending more time on your negative keyword research can help you to...

by Rebecca Page

Birmingham Museum

February 26, 2019

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Birmingham Reviews

Leonardo Da Vinci & the Royal Collection Comes to Birmingham

To mark the 500th anniversary of the death of Leonardo da Vinci, 12 of his greatest & most famous drawings from the Royal Collection will be on display at Birmingham Museum & Art Gallery this Spring. This Nationwide event will allow the UK to see 144 of Da Vinci's greatest works, reflecting his interests and hobbies. There will be a series of tours for visitors to get an insight into the artists techniques, as well as...

by Rebecca Page

Map with Google red area tag

February 25, 2019

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SEO

Optimising Your Google My Business Listing – Three Simple Steps

Getting your business ranking well in Google My Business can increase your chances of showing up in Google’s Local Pack, Google Maps and general organic rankings. It's free for a business to claim and verify their listing on Google. You can include some very useful information about your business for example your address, hours you’re open and phone number. This is shown below: Many local businesses just claim their Google My Business listing and forget about it....

by Rebecca Page

Data savvy illustration cartoon workers

February 21, 2019

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A Data Savvy Team & Infographic

Todays mobile controlled world means that to stay competitive you need to have teams working together to analyse and interpret marketing data. This means that everyone needs to have knowledge and understanding, to help you to reach data related goals. Your team should be able to analyse everything from the overall performance of the business to customer insights. In the long term, this can help you to reach your customers when it matters most, potentially resulting...

by Rebecca Page

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