Benefits of Facebook Marketing
Facebook advertising can help you to reap many rewards – from acquiring new customers, to building brand awareness – they can help your business grow no matter what your size.
Here are just a few benefits of Facebook Ads Marketing.
Most Targeted Form of Advertising
Facebook ads can reach your exact audience. You can advertise based on age, interests, behaviour, demographics, connections, languages and more. You can also combine these to make sure that you’re removing users that aren’t your target market.
Increases Brand Awareness
Facebook Ads can help you to build your brand awareness and make people aware of what you have to offer. The more familiar people are with your brand, the more likely they are to purchase your products or services.
Facebook Ads gives you reports and analytics about the performance of your ads. You are able to view the number of impressions, reach, clicks and conversions that you are receiving, plus much more. This allows you to adjust your ads based on what’s needed, and improve. If you are a client of ours, you may have heard us talk about the Facebook Ad Pixel before – this is a little snippet of code that is added to your website, so that you can track the activity from the Facebook Ads.
Helps to Build Engagement
Facebook ads help to build engagement with your target audience – such as likes, comments and interactions. This represents a stronger connection between your brand and your target audience, which in turn means the more likely they are to convert.
Gives You Competitive Advantage
Your competitors are using Facebook advertising to grow their business, and as all size brands can use Ads – it means that you can too
84% of Facebook users access Facebook from a mobile device – making it one of the largest mobile applications to exist. Facebook Ads are perfect for mobile devices.
Facebook advertising is budget friendly, as you are in control of how much money you want to put behind it. You can set your daily or lifetime budget, and easily increase or decrease this at any time.
You Can Leverage Remarketing
We’ve talked about Remarketing before, but Facebook ads allow you to remarket to users that have already seen or interacted with your ads and website before.
Overall, Facebook advertising is a cost effective advertising investment. Contact our Facebook Ads specialists today to discuss your advertising needs.