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Optimising Your Google My Business Listing – Three Simple Steps

Map with Google red area tag

Optimising Your Google My Business Listing – Three Simple Steps

Getting your business ranking well in Google My Business can increase your chances of showing up in Google’s Local Pack, Google Maps and general organic rankings. It’s free for a business to claim and verify their listing on Google. You can include some very useful information about your business for example your address, hours you’re open and phone number. This is shown below:

Many local businesses just claim their Google My Business listing and forget about it. However there are many things you can do in order to optimise your listing and try to increase its position in Google Local Listings. Example of Google Local Listings are shown below:



So…how do you optimise your Google My Business listing?

1)The first step is to fully complete your Google My Business profile. Make sure you have added your phone number, business hours, your primary category, special hours (for example closed on bank holidays,) description to your business, etc. Fill out as much of the profile as you can and make sure your listing communicates with potential customers what your business does, where it is, and how they can acquire the good and/or services your business is offering.

2)The second step is to add photos to your profile of your business. Try to add at least four photos and ensure one of those show both the outside and inside of your business. According to Google businesses with photos on their listings receive 42 percent more requests for driving directions on Google Maps and 35 percent more click-throughs to their websites than businesses that without photos. Photos are also important for the ranking of the listing. An example of some of our photos are shown below:



We even have a 360 degrees view of the office allowing people to have a virtual tour round the office.


3) Try to get as many reviews as possible from your clients. Once you have received these reviews make sure you reply to them and communicate with your customers. Positive reviews are going to help when potential customers are deciding whether to use your business, but they will also increase visibility in the search results. This is shown below:



If you carry out these three steps you should see a rise in your website’s ranking in the Google Local listings over time. Good Luck!

Rebecca is a Digital Marketing Coordinator at Siren Search.

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