Content calendars and social media schedules help you to organise, plan and post content, and with new social media channels popping up monthly and the need to stay active increasing, they are a tool that can’t be ignored. They are a document that consist of the social media platforms that you will be posting on, including the content and time and date to be posted. Having a central place for your team to manage content allows...
Instagram have introduced a vital new change, which you may not have even noticed. More than 285 million people in the world have visual impairments, and allowing them to access the same things as everyone else. That’s why Instagram have rolled out a new feature that allows alt tags to be automatically added to images, and users to custom alt tags too. So What is An Alt Tag? An alt tag is a brief description of...
With social media ever present, customers are taking to the various platforms to complain when they have a negative experience with brands. Here are our top tips on responding to complaints on Social Media...
Server Response Codes, also known as HTTP Status Codes, are a response to a browser request. When visiting a website, your browser sends a request to the websites server, which it responds to with a 3 digit code - a HTTP status code. These codes communicate whether the browser and server are working, or if something is wrong. Why do I need to know the codes? Understanding Status Codes help you to diagnose site errors which can...
Google does not allow signals from social media to directly affect ranking, however it does allow you to put your business front and centre on the search engine results pages, which can mean more people will see your brand. Here’s how Socials impact SEO… Ways Social Media Impacts SEO: Drives Traffic to Websites. Posting links to great content can help you to gain shares, likes and comments, and also encourage viewers to go through to...
In April 2019, Google+ will be shut down for consumers due to their user data was left exposed. Google have warned that G Suite customers may see changes to their account due to this change, due to them adding new features to the Google+ for G Suite customers. Changes to G Suite Customers: Google+ content will start to be removed, but may still remain visible to G Suite users Google+ pages and events will...
Here at Siren search, we like to be able to predict the future. Or, at least try. Social Media is a complete whirlwind, with trends changing all the time. But you can use this to your advantage, as the ever changing social media environment gives businesses opportunities. Social Media 2019 Predictions Rebuilding Trust through Messaging On average, people are spending more time messaging than they are sharing news stories. With this, more consumers want to use...
The Birmingham Christmas Market is in full swing, with it getting busier by the day. With less than 4 weeks until Christmas Day, people are getting excited and heading to the German Market to start gift shopping, having fun with friends, and getting into the festive spirit. At Siren Search, we have recently all visited the market together on a busy Friday afternoon. The atmosphere was bustling, and certainly helps to us in the Christmas spirit....
You’ve read all about Instagram ads and what they are but now you want to know why to use them, and what’s in it for you? As we have seen, Instagram has over 1 billion users - 800 million of those are active monthly. But sharing posts organically is not enough to get them seen in the ever changing platform. This is where Instagram ads come in. They allow you to reach new people, audiences, and raise...
Instagram is a growing social media platform, with over 1 billion users. With this amount of users, it can be difficult to reach your audience, and compete with competitors. However, Instagram Ads are a great way to narrow out your competition and reach potential audiences, whilst gaining brand awareness and exposure. Why Use Instagram Ads Using Ads instead of simply ‘boosting’ posts can get a wider audience, as well as giving you access to custom audiences....