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One of the reasons why Facebook Ads are so powerful, is their features of letting you set specific objectives that your brand aims to meet. These objectives are the action that you want people to do when viewing your ads, with there being 3 top tiers - and various individual objectives underneath. Awareness Objectives These are seen as top of the funnel, as they are aimed at generating interest in your products or services that you...

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Everyone knows that reviews are of value to a business, but many business owners still wonder why they should devote time to online reviews. Statistics show that 92% of consumers read online reviews, and star rating is a top factor used by people to form an opinion of a business and affect their decision of whether to make a purchase. They help a business to gain local organic search rankings and create branding. Brands invite their...

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Social Media is a great way to increase traffic and brand exposure, as well as generate quality leads and sales. Did you know that Facebook remains the platform of choice for the majority of marketers? You may already use Facebook organically, you may even have spent some budget on ‘boosting’ your posts, but why should you use Facebook Ads? Find out below. People spend a lot of time on Facebook - the average person spends 40 minutes...

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Work environment impacts your team as well as productivity, but technology and software can be used to make you feel organised and ready to take on the next big project. Use Communication Software Effective communication is key for a team to be productive. Investing your time and efforts into software that improves your teams communications can be beneficial, and there are a large amount of technological solutions for businesses of all sizes. Incorporate Cloud Based Tools...

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Mental Health affects over one sixth of people in the UK, and with us spending the majority of our time in the workplace, it’s important to know how to look after ourselves and others to prevent Mental Health problems arising. The work environment should promote positive Mental Health to help us to be healthy and happy. Looking after your own Mental Health at work: Talk about your feelings - this can help you to maintain...

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It’s no longer a question of if your business needs to listen to customers on social media, but rather an essential. Research shows that 67% of consumers have contacted a company for support via social media, thus showing how vital it is for your business to participate in. Here are the 4 main rules of Customer Service on Social Media: 1. Monitor your Mentions Although a large quantity of consumers will contact you directly through tagging...

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Mental Health problems are rising in the UK, with 1 in 6 people suffering from issues. With people spending most of their lives at work, it is vital that this is an environment that helps aid positive mental health, and helps those with problems. Legal Obligations as an Employer Where an employee has mental health issues which amount to a disability, an employer has an obligation to consider whether any reasonable adjustments can be made to...

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With more than 1 in 7 people experiencing issues with Mental Health at work, it's time to take action and make the workplace environment a place for everyone to be healthy and happy. What are Mental Health problems? Mental health is the way we think and feel, as well as our abilities to deal with daily life. Everyone feels stressed, sad or frightened at some point, but these feelings usually pass. However, sometimes these can develop...

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MailChimp have announced that their new look with brand updates. The marketing platform, that started out purely for email marketing in 2001, is now expanding its brand to reflect how it has evolved over the years. They are doing this through design and user experience to create a more recognisable system that can be used by marketers for all different purposes. What Has Changed with Mailchimp? MaiChimp have decided to change their logo, watermark, colours, imagery...

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Siren is a Birmingham based Digital Marketing Consultancy providing services to local and national businesses since 2004.

0121 272 8378

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Spaces - Birmingham, Crossway, 156 Great Charles Street Queensway, Birmingham, B3 3HN

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