As the year draws to a close, we start to reflect on 2019 as a whole - and it has certainly been a year of growth here at Siren Search! So, we thought it would be a great opportunity to get to know our team a little more. Each week we focus on one of our team members, giving you a bit of insider knowledge to what they do here at Siren Search, and how their...
Welcome back to the second instalment of our Facebook Business tips blog post, where we will tell you how to optimise your Facebook page. Last week we covered the basics of setting up your Facebook Business Page, and in this post we will dive deeper into continuous things that you can do to win over users on the growing social media channel. So, without further ado, let’s get started… 1. Post Optimised Photos and Videos to Your Timeline Visual...
Having a Facebook page for your brand is now a necessity for all businesses, as Facebook is home to nearly 2 billion monthly active users. This means that it is an effective tool to help your business to get noticed, liked and engaged with, as well as aiding your lead generation. It can seem like a daunting task to create your own Facebook Page, but we can assure you that it really is quite simple! We’ve compiled...
Just because you have a local business, this does not mean that you shouldn’t be using Google and online tactics to optimise your visibility to local customers. Here are the things your business needs to be doing on Google: What You Need To Do on Google Optimise your Google My Business Listing This will appear on the right hand side of organic searches in Google, and you should ensure that this is filled out correctly. That includes general business information...
Social Media is a great and important tool for any business to use. However, when using social media in your digital marketing strategy, it is vital that you understand the basic principles of psychology. Below, we talk about the 5 Social Media Psychology lessons that you need to know when posting online. 5 Social Media Psychology lessons you should know: 1. People share content to relate to others The aim of your Social Media posts should be to increase...
With the increased growth of digital channels used everyday, it is important for organisations to acknowledge and adapt to achieve long lasting customer success. To do this, continued upskilling is essential. 76% of marketers state that digital has changed more in the last 2 years than the last 50. Being skilled in digital can help engage customers, build brand awareness and drive revenue. However, a high volume of businesses remain resistant to digital tools and technologies, which could...
Following on from our overall SEO blog post, we thought we would delve deeper into the world of Alt Tags. Alt tags are a fundamental part of SEO, and are also important for accessible reasons. Here’s everything you need to know about Alt Tags… What is an Alt Tag? Alt Tags are small descriptions added on to your images in the back end of your website. These should describe the image in detail but be kept short and precise....
If you’ve read our last Pay Day Lunch Review, you’ll know that every month the Siren Search team ventures out to try somewhere new for lunch. With bundles of places in Birmingham City Centre, we are spoilt for choice - but March saw a visit to Pieminister. This quirky restaurant is located just near the Town Hall, meaning that it is a haven for weekday lunches. The name says it all - they offer a variety of pies...
SEO is the process of optimising your posts and website content in order to help your ranking organically in Google. Optimising your blog posts to make them more search engine friendly means that your site will likely be ranked higher, which in turn means that you will gain more website traffic. How to make your blogs SEO friendly 1. Utilise keywords throughout Once you have researched relevant keywords for your post, ensure that you use these throughout...
Email is a vital part of marketing, and it is important to stand out in the inbox of your recipients in order to be noticed and opened. 47% of people open emails based on the subject line alone, meaning that it is more important than ever to optimise this space to get the results that you want. Tips for Writing Your Email Subject Lines 1. Keep it Short and Sweet Keep it brief with lines fewer than...