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Social Media

Now that you’ve read our previous blog post on how to set up Instagram Shopping, you may be wondering how you should leverage this in your Digital and Social Media Marketing strategy.  Instagram Shoppable posts are a great way to encourage customers to make a purchase of your products, whilst also helping to shorten the customer journey - as they can checkout easily.  How to Optimise Shoppable Posts  When adding shoppable posts, you want to make sure that you’re...

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In the past, the only way to connect your followers with your products was with a website link in your bio, however the new feature provides a seamless experience for users to easily shop your products - directly from your posts or stories. Instagram’s shopping feature is a great way to get customers' journeys shorter.  With over half a billion monthly active users on Instagram, it is a platform that should be used by all businesses -...

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With the likes of Facebook and Instagram being favoured by many brands, Twitter is a social media platform that shouldn’t be missed. With 330 million monthly users, it’s a platform with a huge and engaged audience. And if your target audience are on Twitter, then your brand should be too. What’s more, it’s also a good place for Social Proof, as many users will talk about their experiences with brands and products on Twitter.  But where do...

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Business, Email Marketing, Social Media

September and October are usually the best times to target students at Fresher's Fairs, Student Lock-Ins and Pop-Up Stalls on campuses. But due to the pandemic, many large scale fairs and events have been cancelled and a high number of students are remaining at home. Those opting to live in accommodation are likely to have a very different social experience this academic year. Some businesses may find less of an influx of students this Autumn, specifically for...

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On the 5th August 2020 Instagram announced it's latest feature - Instagram Reels. According to Instagram, Reels will give users the ability to create short 15 second videos and use new creative tools to edit them. The Reel can then be shared with followers, and if on a public account, can be shared to the Explore page to reach a wider audience. A Replacement for TikTok? Many have noted that this sudden move by Instagram may be due...

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With 70% of online consumers check reviews before buying, it is vital that your company uses these to their full advantage. Reviews and recommendations represent an insight for small businesses, and also allows businesses to build brand trust and loyalty - and social proofing is a great way to do this.  But what is Social Proof, and why is it so important? Keep reading for more information.  What is Social Proof?  Social proof is the idea that people adapt...

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LinkedIn is known for being one of the best Social Media platforms for B2B marketing - but what if you want to market B2C? Should you still use this platform?  The answer is yes. With over 260 million active users on LinkedIn - and 40 million of those being in decision-making positions - there is a large opportunity to connect with individuals.  Below are 7 ways to use LinkedIn in your marketing strategy.  1. Use Visuals   Drive traffic to your...

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Social Media

Welcome back to the second instalment of our Instagram for Business tips blog post, where we are looking at how you can use the growing social media channel to grow your business. Last time, we looked at why you should use Instagram for Business, and in this post we will look at how you can use the platform to grow your brand awareness and visibility.  Without further ado, let’s get started…  How to Grow on Instagram for Business  1....

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Social Media

Last year, we saw the rise of Instagram as a platform for businesses. This is because brands are deciding to use visual content to connect with prospects and customers. In 2018 alone, there were 25 million Instagram for Business profiles registered.  Below, we answer all of your questions on what Instagram for Business is…  What is Instagram For Business?  Instagram now offers Instagram for Business - specifically tailored to brands to help with increasing their awareness and visibility online....

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Social Media

Social Media is a great way to promote your business, as organically it’s free to use, and you can reach a wide audience who have the same interests as you.  Although social media can often feel like a minefield due to its popularity, its benefits are unquestionable, as it can help to drive traffic, find leads and help your organic SEO.  Here are our top tips on how to write better social media content…  How to Write Better Social...

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