With social media ever present, customers are taking to the various platforms to complain when they have a negative experience with brands. Here are our top tips on responding to complaints on Social Media...
Here at Siren search, we like to be able to predict the future. Or, at least try. Social Media is a complete whirlwind, with trends changing all the time. But you can use this to your advantage, as the ever changing social media environment gives businesses opportunities. Social Media 2019 Predictions Rebuilding Trust through Messaging On average, people are spending more time messaging than they are sharing news stories. With this, more consumers want to use...
You’ve read all about Instagram ads and what they are but now you want to know why to use them, and what’s in it for you? As we have seen, Instagram has over 1 billion users - 800 million of those are active monthly. But sharing posts organically is not enough to get them seen in the ever changing platform. This is where Instagram ads come in. They allow you to reach new people, audiences, and raise...
Instagram is a growing social media platform, with over 1 billion users. With this amount of users, it can be difficult to reach your audience, and compete with competitors. However, Instagram Ads are a great way to narrow out your competition and reach potential audiences, whilst gaining brand awareness and exposure. Why Use Instagram Ads Using Ads instead of simply ‘boosting’ posts can get a wider audience, as well as giving you access to custom audiences....
One of the reasons why Facebook Ads are so powerful, is their features of letting you set specific objectives that your brand aims to meet. These objectives are the action that you want people to do when viewing your ads, with there being 3 top tiers - and various individual objectives underneath. Awareness Objectives These are seen as top of the funnel, as they are aimed at generating interest in your products or services that you...
It’s no longer a question of if your business needs to listen to customers on social media, but rather an essential. Research shows that 67% of consumers have contacted a company for support via social media, thus showing how vital it is for your business to participate in. Here are the 4 main rules of Customer Service on Social Media: 1. Monitor your Mentions Although a large quantity of consumers will contact you directly through tagging...
MailChimp have announced that their new look with brand updates. The marketing platform, that started out purely for email marketing in 2001, is now expanding its brand to reflect how it has evolved over the years. They are doing this through design and user experience to create a more recognisable system that can be used by marketers for all different purposes. What Has Changed with Mailchimp? MaiChimp have decided to change their logo, watermark, colours, imagery...
Social Media scheduling is a great way to stay live and available on your social media platforms, even when you're away from your desk. What's more, scheduling tools allow you to set up posts for various platforms all at the same time and in the same place - saving you time and effort! Scheduling your posts allows you to stick to your most effective publishing times, such as 4pm on Thursdays. This allows you to receive...