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Today is GCSE results day, and whilst it can seem like a lifetime ago for many of us, I'm sure we can all agree that it was a scary and nerve-wracking time for our then-16 year old selves. But the BBC have come up with a new, interactive chatbot on their website, that aims to help both parents and students alike to make sense of their GCSE grades. Check out the Chatbot here: https://www.bbc.co.uk/news/education-45261161  The technological world has seen a...

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Training

With the increased growth of digital channels used everyday, it is important for organisations to acknowledge and adapt to achieve long lasting customer success.  To do this, continued upskilling is essential. 76% of marketers state that digital has changed more in the last 2 years than the last 50. Being skilled in digital can help engage customers, build brand awareness and drive revenue.  However, a high volume of businesses remain resistant to digital tools and technologies, which could...

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SEO

Google My Business is a feature often overlooked by many businesses and marketers - but it can be extremely effective. It helps businesses to be more discoverable both online and real life. In order for small businesses to grow and survive they must be discoverable by users and customers.  What is Google My Business?  Google My Business is a free tool that allows businesses to manage how they appear in Google Search and maps. It is information that...

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SEO

Following on from our overall SEO blog post, we thought we would delve deeper into the world of Alt Tags.  Alt tags are a fundamental part of SEO, and are also important for accessible reasons. Here’s everything you need to know about Alt Tags…  What is an Alt Tag?  Alt Tags are small descriptions added on to your images in the back end of your website. These should describe the image in detail but be kept short and precise....

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SEO

You may have read our previous blogs on SEO but have you ever heard of black hat SEO? Here we will talk through what Black hat SEO is, why you should avoid it and how to avoid it.  What is Black Hat SEO?  Black Hat SEO is a set of disapproved practises that are used to increase a sites organic rank in the search engines, which violate the search engines terms of service. It is commonly used to...

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SEO

We have written lots of previous SEO blog posts, however a little update does no harm. We’ve put together information on 5 of the main elements of SEO, so tighten your seatbelts and let’s jump right in…  Title Tags  Also known as H Tags, Title tags will appear on all of your website pages. These allow website crawlers to identify the most important content on the page, further helping to rank your website for the most relevant searches....

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GDPR

With the 1 year anniversary of the GDPR coming into effect tomorrow, we thought it would be a good idea to reflect on everything we have learned including How has the GDPR law affected businesses? And are some organisations still not compliant? When GDPR first came into play, there was lots of confusion on what needed to be addressed for businesses and what they needed to do to become compliant. GDPR was created on an existing...

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Website

You may think that your small store business doesn’t need a website, as it gets foot fall from the local high street. But every business should have a website as it can enhance your chances to be found, and with 81% of consumers perform online research before making a purchase, it’s more important than ever to have a website for your business. Here’s why you need a website, even if you are a small store… Why...

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GDPR

Nearly a year on since the GDPR law came into force, people are still confused and unsure of the GDPR law and how to become compliant. Here we’ve answered the most asked questions… Who does GDPR apply to? GDPR applies to businesses of all sizes that process personal data of EU residents. Does Brexit affect GDPR? Brexit will not affect the GDPR law as it came into effect before the UK leaves the EU. What are the...

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Website

Blogs are a great way to increase SEO and page ranking on your website, as the extra content helps your site to be ranked higher. It can also increase traffic to your site, resulting in more users coming to view your products and services. Not only this, but blogs help to build your companies web presence and trust with users, further encouraging them to purchase from you. How to Start your WordPress Blog Determine...

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Siren is a Birmingham based Digital Marketing Consultancy providing services to local and national businesses since 2004.

0121 272 8378

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