You want your website to rank highly, but with all of the competition out there, you don't know where to start. Here are a few useful tips that will help you to improve your website content to keep users on the site longer and convert. Call to Action The goal of a site or page should be obvious to any user. This could be making a purchase, contacting you, or reading more on other services that you...
The Facebook pixel is a powerful tool that allows you to optimise your Facebook ads performance. It does this by building Custom Audiences by running retargeting campaigns on Facebook and showing your ads to website viewers. This handy tool allows you to reach the right audience, which can result in an increase in sales which you can measure easily. Benefits of Using Facebook Pixel: Facebook Pixel enables you to reach an audience that's shown an...
Video is a great way to encourage your audience to become long term customers and take action. By 2019, 80% of all internet traffic come from video. Building your video marketing strategy is one of the necessary steps to reach target audience. So, how do you do this? Channels Creating your video is one thing, but getting it out there to the people that really matter is another. Think about which online channels you could host...
Remarketing sounds complicated, but it’s incredibly simple and can take your advertising strategy from zero to hero. Below I’ll explain what remarketing is and how it works, why it’s so effective, and its benefits to your site. What is Remarketing? Remarketing is the practise of serving targeted ads across the internet to people that have already been to your website, basically allowing the company to follow users around the internet with ads in the goal of...
Terms of Use are rules that users must agree to in order to use a service, such as your website. These are usually a disclaimer, as well as including the company's responsibilities and liabilities. Terms of Use documents are used for various reasons. Firstly, they protect your business from risk or uncertainties. They are also a great way to show that you own your content, protecting it from theft or misuse. Terms of Use are also...
Infographics are a form of content marketing and are a visual representation of information or data. The aim of them is to show information in an easily understandable format, creating a captivating experience for the viewer. They are used to: convey a message or principle, communicate a message, present a large amount of data or information that is compact and easy and analyse data. View data patterns and relationships Why use infographics...
Cookies are small files which are stored on a user's computer, which can be accessed by a web server. Cookies allow pages tailored to customers and their browser behaviour, as it can carry data from one website to another. A cookie policy is a document whereby you declare to website users which cookies are active, what they track and for what purpose. This should also include how users can opt out of cookies on your website,...
A privacy policy is a legal document, outlining the methods and purposes of data processing activities, and how a company gathers, uses and manages customers data. This can include contact forms, newsletters and email lists. Your Privacy Policy should include: What data you are collecting Who is collecting the data Why is the data being collected How you’re keeping their data safe Name any other organisations data will be shared with ...
HTML stands for the Hyper Text Markup Language, and describes the structure of web pages. HTML includes elements, also called tags. Browser do not display the HTML, but instead use them to render the content of the page. HTML tags usually come in pairs, called opening and closing tags. These are surrounded by angle tags. The end tag is written identical to the start, but with a forward slash. For example, <p> and </p>. Elements can...
This cookie business may sound like it belongs in the biscuit tin, but GDPR is vital for your business, and it’s vital that you comply. The new GDPR is in full swing, and with businesses still yet to comply, it could cause havoc for you in the long-term. Whether your business is big or small, you must be found to be putting things in place to obey the law, or face the consequences - which don’t...