Google does not allow signals from social media to directly affect ranking, however it does allow you to put your business front and centre on the search engine results pages, which can mean more people will see your brand. Here’s how Socials impact SEO… Ways Social Media Impacts SEO: Drives Traffic to Websites. Posting links to great content can help you to gain shares, likes and comments, and also encourage viewers to go through to...
Here at Siren search, we like to be able to predict the future. Or, at least try. Social Media is a complete whirlwind, with trends changing all the time. But you can use this to your advantage, as the ever changing social media environment gives businesses opportunities. Social Media 2019 Predictions Rebuilding Trust through Messaging On average, people are spending more time messaging than they are sharing news stories. With this, more consumers want to use...
Improving quality score and optimising your Ad account structure are some of the things regularly said to help your PPC campaign, but what people often miss is that great content can help improve your ad campaign. This relationship also works both ways, not only does great content help your Google Ads campaign, but you can also drive traffic to your content through other Paid Search channels such as Facebook Ads. How Does Content Help PPC? ...
Your pages ability to rank can be impacted by on-page ranking factors. These can be easily implemented or changed, helping you to rank higher and get more traffic through to your website. Page Content The content of a page is what makes it worthy of a search result position. Creating good quality content will draw people to your website. This content should also be linkable so that Search Engines can rank it, helping to drive traffic to...
MailChimp have announced that their new look with brand updates. The marketing platform, that started out purely for email marketing in 2001, is now expanding its brand to reflect how it has evolved over the years. They are doing this through design and user experience to create a more recognisable system that can be used by marketers for all different purposes. What Has Changed with Mailchimp? MaiChimp have decided to change their logo, watermark, colours, imagery...
Social Media scheduling is a great way to stay live and available on your social media platforms, even when you're away from your desk. What's more, scheduling tools allow you to set up posts for various platforms all at the same time and in the same place - saving you time and effort! Scheduling your posts allows you to stick to your most effective publishing times, such as 4pm on Thursdays. This allows you to receive...
Healthy relationships with consumers can impact businesses. Establishing positive relationships between your business and its customers can build trust and loyalty. It is necessary to continuously build and maintain customer relationships. Why build positive relationships with customers? Brings customer satisfaction Improves teamwork Helps to promote your business Brings repeat business Differentiates you from your competitors How to build positive relationships with customers? 1. Listen to what customers are saying - feedback can...
Trello is a project management application tool that is available online and through mobile, allowing you to delegate tasks and reach your optimum productivity. And it doesn’t have to be limited to your work life - you can use it in your personal too. There really are no limits! Plus it’s completely free. Trello gets its inspiration from Kanban, which is a japanese system that organises workflow visually, with cards organised into columns often named ‘to...
Video is a great way to encourage your audience to become long term customers and take action. By 2019, 80% of all internet traffic come from video. Building your video marketing strategy is one of the necessary steps to reach target audience. So, how do you do this? Channels Creating your video is one thing, but getting it out there to the people that really matter is another. Think about which online channels you could host...
Remarketing sounds complicated, but it’s incredibly simple and can take your advertising strategy from zero to hero. Below I’ll explain what remarketing is and how it works, why it’s so effective, and its benefits to your site. What is Remarketing? Remarketing is the practise of serving targeted ads across the internet to people that have already been to your website, basically allowing the company to follow users around the internet with ads in the goal of...