Episode 2: Facebook Business Page Tips
Welcome back to the second instalment of our Facebook Business tips blog post, where we will tell you how to optimise your Facebook page. Last week we covered the basics of setting up your Facebook Business Page, and in this post we will dive deeper into continuous things that you can do to win over users on the growing social media channel.
So, without further ado, let’s get started…
1. Post Optimised Photos and Videos to Your Timeline
Visual content has become a requirement for online presence, with posts 40x more likely to get shared if they include a photo or video. Make sure that you include relevant images into your posts, and videos are also great to use too. Here are some ideas on photo and video content:
- Product Insights
- ‘How to’ videos
- Short ‘Boomerangs’
- Behind the scenes
- Customer Reviews
Photos in posts should be the correct dimensions of 1220 x 630 pixels.
2. Determine Effective Posting Times for Your Posts
If you’re posting lots of updates but they never get seen by your audience, then your efforts are going to waste. However, there is a handy tool that can help you to determine the ideal time to post your content. Once on your Facebook Business Page, navigate to ‘Insights’, and then ‘Posts’ on the left hand side. You will then see some graphs that will indicate when your audience were online for the past week. Try posting your following updates at those times, and see engagement rates rise.
3. Respond to Page Comments
If users are taking time out to comment on your Facebook posts, then you should definitely be replying to them. This will help to increase engagement rates, as users will see that you are responsive and care about how users see you.
4. Measure Your Success
As briefly mentioned earlier, the ‘Insights’ tab on your Facebook Business Page is really useful, as it will break down analytics that will help you to make improvements to your posts and increase engagement and leads. Take some time to familiarise yourself with the numerous tabs and information available in this analytics section, such as engagement rates for your last few posts – and whether images do better than video posts. You can also see here how well posts did at different times of the day (and day of the week), which again will help you to determine when in the week you should be posting.
And just like that, we’ve finished out Facebook Business Tips. These of course are just touching the tip of the iceberg, as there are new tips out there everyday on how you can increase your engagement of your Facebook Page. However, getting familiar with the basics will set the baseline for your impending success on this ever growing social media channel.
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