How Video Can Get People to Take Action
Building brand awareness through video is common, but it is now thought that website users use video at every stage of their customer journey.
Learning New Skills
There are large amounts of videos online, including those that teach people something. It is now easier than ever to learn a new skill or pursue a passion through the world of YouTube, with 4 out of 5 people saying that they have learnt something new through this channel.
This then gets people interested in different brands and products, influencing their buying habits.
Consumers want to see the good and bad of everything, including mistakes and real experiences. Users get confidence from authentic content, as well as information from genuine people.
Leads to Action
Once consumers feel they have learnt enough online, whether that be about a product or service, they feel motivated and ready to take action – which may also lead to making a purchase.
Source: Think with Google blog