7 Benefits of Having a Blog for Your Business
The hype around blogging may make you think that it is useful but not essential, but it is in fact critical for businesses. Below, we discuss some of the benefits of having a blog for your business.
Benefits of Having a Blog
1. Increase Traffic to Your Website
A blog gives users a reason to visit your website if you post quality content that gives value. Once users are on your website, they are likely to continue navigating across your website. More people on your website can also lead to more conversions, such as bookings or purchases of your products.
2. Attract New Customers
Customers are likely to do their research online before making a purchase, and blog posts help with this. This is because users can find informative and engaging blog content on the subject that they are looking for, which play a factor in where they purchase from. Make sure that each blog post has a Call to Action to inspire users to take action – such as make a purchase, contact you for a free trial, or read your FAQ page for more details.
3. Social Media
What’s more, sharing your blog posts on social media helps to grow awareness of your business, and users can share your blog posts and content, which helps to increase your reach easily and quickly.
4. Boost to SEO
Google loves fresh, new content and blogging is one of the easiest ways to do this. This is because you are creating new content for Google crawlers to index, and is also an opportunity for the business to insert relevant keywords into content that consumers use to search.
5. Nurture and Strengthen Customers Relationships
Customer engagement is a very important element of online marketing, and blogging provides you with an opportunity to connect with your existing and potential customers. It is a good way to build trust with your target audience, with high quality content that they will find useful.
6. Become an Industry Leader
This goes hand in hand with strengthening customer relationships. Blogging regularly is a great way to build trust and establish yourself in your industry. By creating content that is viewed as valuable and expert information, your customers will see that you have knowledge and experience in your industry and field.
7. Add Value
Not only do blog posts allow you to be seen as industry experts, but it also allows you to provide value to users. Blog posts such as tips or helping users solve problems will make users lives easier and can lead to potential leads. By taking the time and energy to provide beneficial content for free, you are building loyalty with customers, who may be more likely to choose you over your competitors in the future.
Thinking of having a blog for your business, but don’t have the time? We can write weekly or monthly blogs for you, to keep your website content relevant, and also share on your social media platforms. Contact us now for more information.