We all know what a Search Engine is - and how we use them in everyday life. But can you remember the time before Google? Here’s a timeline of the evolution of the Search Engine… 1989 - Archie was the very first search engine, that searched FTP sites to create an index for downloadable files, but not the contents for each site. 1993 - Aliweb was created. This crawled meta info and allowed users to submit web pages...
Social Media is a great way to increase traffic and brand exposure, as well as generate quality leads and sales. Did you know that Facebook remains the platform of choice for the majority of marketers? You may already use Facebook organically, you may even have spent some budget on ‘boosting’ your posts, but why should you use Facebook Ads? Find out below. People spend a lot of time on Facebook - the average person spends 40 minutes...
Natural language search, or conversational search, is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone or seeking advice. These queries can be typed into a search engine, spoken aloud with voice search, or a digital assistant like Siri. Natural language and keyword based searches are different. A keyword-based search query for that information might be “Eiffel Tower height”. But if you were searching using natural...
Building a keyword list is vital to aid your PPC campaign, as it will ensure that your ads are shown to the right customers. This is because keywords should match the terms that your potential customers are searching for, to find your products and services. Not sure where to start with a keyword list? Below are some pointers on building a powerful keyword list. Think Like a Customer A great way to start is by writing...
Remarketing sounds complicated, but it’s incredibly simple and can take your advertising strategy from zero to hero. Below I’ll explain what remarketing is and how it works, why it’s so effective, and its benefits to your site. What is Remarketing? Remarketing is the practise of serving targeted ads across the internet to people that have already been to your website, basically allowing the company to follow users around the internet with ads in the goal of...
Ever wondered how you can target just the people that have access to your products, or within your local area? Geotargeting through PPC allows you to do this, and reap the benefits. Geotargeting is the operation of delivering advertising or content to a website based on the users geographic location. This can be used to target local customers through paid search campaigns. Customer Desire Geotargeting can increase the chance of people clicking on your ads that...