Building brand awareness through video is common, but it is now thought that website users use video at every stage of their customer journey. Learning New Skills There are large amounts of videos online, including those that teach people something. It is now easier than ever to learn a new skill or pursue a passion through the world of YouTube, with 4 out of 5 people saying that they have learnt something new through this channel. This then gets...
What is an attribution model? According to Google, the attribution model is the rule or set of rules that determine how the credit for a sale or conversion is assigned to the touchpoint throughout the consumer journey. A consumer journey is never as linear as shown in the old consumer journey funnel below. These days consumers have a lot more choices/platforms available at their fingertips for research. Chances are, most consumers will do their research from multiple channels such...
Website Accessibility is a critically important area that every business owner with a website should be aware of and prioritising. What is Web Accessibility? Accessibility means that a disabled person can access or benefit from your website, and it is about ensuring that your website is inclusive, accessible and mindful of all users. Ultimately, you need to make sure that your website can be used by everyone - regardless of permanent or temporary disability. Not only does this mean...
With online video surging over the past few years, it is now a fundamental part of building brand awareness with potential customers throughout every stage of their journey. How Can YouTube Help Your Marketing Funnel? It Will Motivate People Video is a great resource for people that want to learn new skills, with 4 in 5 people saying that video allows them to do this. People like to watch videos for self-improvement, and being able to see real experiences...
LinkedIn is known for being one of the best Social Media platforms for B2B marketing - but what if you want to market B2C? Should you still use this platform? The answer is yes. With over 260 million active users on LinkedIn - and 40 million of those being in decision-making positions - there is a large opportunity to connect with individuals. Below are 7 ways to use LinkedIn in your marketing strategy. 1. Use Visuals Drive traffic to your...
Building positive relationships with your target audience is key to building trust and boosting your reputation. It is essential to continuously build and maintain customer relationships. 4 Ways to Build Relationships With Consumers 1. Listen to Feedback Feedback can help you improve your marketing efforts. Gaining data driven insights can aid you to improve products and services, which in turn will help to increase conversions. A great way to do this is by looking at social media channels and review sites...
For the uninitiated, a conversion is a process of changing users action via an ad (text, video or image) and converting them in a manner that provides value to your business (online purchase, fill in the contact form, calls from mobile phones). For a more in-depth insight on conversion tracking follow our blogs written by Rebecca page. Splitting Out Conversion Actions Google has been seen splitting out conversions actions for more granular control as seen in the image...
Awareness - Awareness is at the top of the funnel. Consumers have to know about your product or service in order to buy your product or service. At this stage, consumers don’t know enough about your products in order to type in anything specific. The keywords consumers type in when they at the awareness stage are quite generic for example washing machines, computer, plumber. Interest - So once a customer is made aware that your product or...
Before I start talking about the importance of conversion tracking I need to explain the what a conversion actually is. A conversion in Google Ads is when someone clicks on your ads and then takes action on your website or landing page that you’ve defined as valuable. Therefore a conversions could be: A sale A phone call A form fill Newsletter sign up A sign up for a service I believe tracking conversion of your PPC campaign...