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Everything You Need to Know About LinkedIn B2C Marketing 

LinkedIn logo with cartoon iphone and man with megaphone and social icons in blue

Everything You Need to Know About LinkedIn B2C Marketing 

LinkedIn is known for being one of the best Social Media platforms for B2B marketing – but what if you want to market B2C? Should you still use this platform? 

The answer is yes. With over 260 million active users on LinkedIn – and 40 million of those being in decision-making positions – there is a large opportunity to connect with individuals. 

Below are 7 ways to use LinkedIn in your marketing strategy. 

1. Use Visuals  

Drive traffic to your website by using images and videos to promote your blog posts and sales. Visual aids such as videos help to drive engagement. 

2. Research Your Competitors 

Looking at your competitors profiles will give you an idea of what is working, and what isn;t working, for a business with a similar audience. Use this to tailor your posts to increase engagement. 

3. Avoid Business Jargon 

Although LinkedIn is a business based platform, and we would recommend that selling B2B would use jargon, when you want to appeal to consumers, it’s best to avoid using too much professional jargon. This is because it can isolate your audience. Instead, use content that is reader friendly to ensure your business is relatable. 

4. Use Hashtags 

Hashtags are a means to find and connect with people outside your network. Select hashtags that are related to your industry and post 

5. Interact with Other Users Content 

It’s called social media for a reason. Comment and reshare peoples posts – especially those that you’d like to align with your business. Interacting with them is the first step towards building a relationship with them.

Create a Discussion

Asking your audience questions is a great way to boost engagement on your page, and it also allows you to learn more about your consumers. Post thought provoking questions with the intent to start a conversation with your followers, and then keep the conversation flowing.

Post Customer Success Stories

People love to connect with other people, and posting success stories is a great way to do this. Include pictures of real people, and watch your engagement rise. 


By using the above steps to help mold your LinkedIn strategy, you can benefit from the the wider and niche audience of LinkedIn. 


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Rebecca is a Digital Marketing Coordinator at Siren Search.

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