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Business, Email Marketing, Social Media

September and October are usually the best times to target students at Fresher's Fairs, Student Lock-Ins and Pop-Up Stalls on campuses. But due to the pandemic, many large scale fairs and events have been cancelled and a high number of students are remaining at home. Those opting to live in accommodation are likely to have a very different social experience this academic year. Some businesses may find less of an influx of students this Autumn, specifically for...

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Social Media has always been used for B2C marketing, however it doesn’t mean that B2B companies can’t use social media too.  One of the largest reasons that B2B companies can often struggle, is the lack of knowledge and awareness of social media and its possible benefits, the lack of staffing and training, or lack of resources available.  However, businesses need to embrace social media marketing, as they cannot rely solely on traditional tactics such as networking events or...

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Building positive relationships with your target audience is key to building trust and boosting your reputation. It is essential to continuously build and maintain customer relationships. 4 Ways to Build Relationships With Consumers 1. Listen to Feedback Feedback can help you improve your marketing efforts. Gaining data driven insights can aid you to improve products and services, which in turn will help to increase conversions. A great way to do this is by looking at social media channels and review sites...

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Team meetings often get bogged down with the all familiar question of ‘what are you working on today?’, which although may be helpful, can be very time consuming. What’s more, your team should already know what the rest of their colleagues are working on, and Kanban is a great way to do this.  What is Kanban?  Kanban is a visual method for managing work and tasks, to maximise efficiency. When your team uses Kanban, it helps to reduce...

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We’ve all suffered from the post-lunch slump, finding it hard to gain motivation and counting down the hours till 5pm. It can be made even worse if you’re stuck between the same 4 walls all everyday, and can feel like inspiration is a thing of the past.  But did you know that The Coffee Shop Effect is actually a very real thing?  Simply walking into a new environment will help your motivation levels to increase, and once seated...

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Customer reviews are a great way to increase your reputation, and can also help with your marketing efforts.  However, negative reviews can make you feel discouraged, and bad reviews can also make businesses question whether they should remove their business from listings, rather than facing the backlash of bad reviews.  A negative review can mean the possibility of losing a customer, and we all know that it’s more cost effective to keep an existing customer, rather than acquiring...

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Just because you have a local business, this does not mean that you shouldn’t be using Google and online tactics to optimise your visibility to local customers.  Here are the things your business needs to be doing on Google:  What You Need To Do on Google  Optimise your Google My Business Listing This will appear on the right hand side of organic searches in Google, and you should ensure that this is filled out correctly. That includes general business information...

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Today is GCSE results day, and whilst it can seem like a lifetime ago for many of us, I'm sure we can all agree that it was a scary and nerve-wracking time for our then-16 year old selves. But the BBC have come up with a new, interactive chatbot on their website, that aims to help both parents and students alike to make sense of their GCSE grades. Check out the Chatbot here: https://www.bbc.co.uk/news/education-45261161  The technological world has seen a...

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Content calendars and social media schedules help you to organise, plan and post content, and with new social media channels popping up monthly and the need to stay active increasing, they are a tool that can’t be ignored. They are a document that consist of the social media platforms that you will be posting on, including the content and time and date to be posted. Having a central place for your team to manage content allows...

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As online transactions become more impulse driven than ever, and touchpoints are becoming digital, brands are using digital marketing to build connections with potential customers. It gives marketers the ability to cut through other noise to find relevant, targeted interactions. Personalised Marketing Personalised marketing is used more often than not in this day and age, and at the lowest level is enables minor improvements to the customer experience - which help to inform the final purchase....

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Siren is a Birmingham based Digital Marketing Consultancy providing services to local and national businesses since 2004.

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