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Why You Need a  Social Media Schedule To Benefit Your Business

Green background with calendar and hand circling date

Why You Need a  Social Media Schedule To Benefit Your Business

Content calendars and social media schedules help you to organise, plan and post content, and with new social media channels popping up monthly and the need to stay active increasing, they are a tool that can’t be ignored. They are a document that consist of the social media platforms that you will be posting on, including the content and time and date to be posted.

Having a central place for your team to manage content allows a smooth implementation of your social media marketing strategy.

4 Reasons You Need a Content Calendar

Set & Meet Goals 

These will help to give you direction and set social media objectives, as well as allowing you to identify results. Ensure that these are created in alignment with overall business goals.

Brainstorm Content 

This allows you to have one place to decide what your audience wants, and what you will need to create to meet these needs and expectations.

View Time & Date for posts to go out 

This allows you to stay on top of thing, and schedule posts for when they need to be published. This also helps if you are going to be out of the office, as you can see which posts you need to schedule on a tool such as Hootsuite

Keep up with consistency 

It allows you to develop a consistent brand voice to create a content flow, which is vital in meeting your marketing goals. Your message and how you post content on each platform should vary, and using a calendar allows you to schedule content in the correct way and manner.


A content calendar is a great way to visualise the posts that will be published on all of your social media channels, and allows you to be organised and get posts out at the correct time and day. That being said, you do not need to use every social media channel out there – try to focus on 2 or 3 main channels that your business is suited to.



Related Services


Social Media

We can help mange your Social Media presence on a variety of platforms through posts and ads campaigns.


Rebecca is a Digital Marketing Coordinator at Siren Search.

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