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Conversion

Running a successful website starts with traffic and gaining conversions. But how do you turn these conversions into sales? It might seem like a difficult task, but here are some beneficial approaches that could work for your business… Research Potential Clients If selling B2B (Business to Business) it will pay to do some research on their website and social media channels to discover how they portray their brand and how they operate. Teach your audience Consumers...

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SEO

Your pages ability to rank can be impacted by on-page ranking factors. These can be easily implemented or changed, helping you to rank higher and get more traffic through to your website.  Page Content The content of a page is what makes it worthy of a search result position. Creating good quality content will draw people to your website. This content should also be linkable so that Search Engines can rank it, helping to drive traffic to...

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SEO

A meta description is a summary or snippet of information that shows under the URL of a website in the Search results page. This is a brief description of the contents of the page to the searcher, of up to 320 characters in length. Search engines show it in search results when the meta description also includes the keywords being searched. Meta descriptions influence the decision of the searcher, as it will attract them to click...

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Social Media

MailChimp have announced that their new look with brand updates. The marketing platform, that started out purely for email marketing in 2001, is now expanding its brand to reflect how it has evolved over the years. They are doing this through design and user experience to create a more recognisable system that can be used by marketers for all different purposes. What Has Changed with Mailchimp? MaiChimp have decided to change their logo, watermark, colours, imagery...

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Social Media

Social Media scheduling is a great way to stay live and available on your social media platforms, even when you're away from your desk. What's more, scheduling tools allow you to set up posts for various platforms all at the same time and in the same place - saving you time and effort! Scheduling your posts allows you to stick to your most effective publishing times, such as 4pm on Thursdays. This allows you to receive...

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Business

Healthy relationships with consumers can impact businesses. Establishing positive relationships between your business and its customers can build trust and loyalty. It is necessary to continuously build and maintain customer relationships. Why build positive relationships with customers? Brings customer satisfaction Improves teamwork Helps to promote your business Brings repeat business Differentiates you from your competitors How to build positive relationships with customers? 1. Listen to what customers are saying - feedback can...

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Website

You want your website to rank highly, but with all of the competition out there, you don't know where to start. Here are a few useful tips that will help you to improve your website content to keep users on the site longer and convert. Call to Action The goal of a site or page should be obvious to any user. This could be making a purchase, contacting you, or reading more on other services that you...

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Website

The Facebook pixel is a powerful tool that allows you to optimise your Facebook ads performance. It does this by building Custom Audiences by running retargeting campaigns on Facebook and showing your ads to website viewers. This handy tool allows you to reach the right audience, which can result in an increase in sales which you can measure easily. Benefits of Using Facebook Pixel: Facebook Pixel enables you to reach an audience that's shown an...

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PPC Management

Remarketing sounds complicated, but it’s incredibly simple and can take your advertising strategy from zero to hero. Below I’ll explain what remarketing is and how it works, why it’s so effective, and its benefits to your site. What is Remarketing? Remarketing is the practise of serving targeted ads across the internet to people that have already been to your website, basically allowing the company to follow users around the internet  with ads in the goal of...

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Website

Infographics are a form of content marketing and are a visual representation of information or data. The aim of them is to show information in an easily understandable format, creating a captivating experience for the viewer. They are used to: convey a message or principle, communicate a message, present a large amount of data or information that is compact and easy and analyse data. View data patterns and relationships Why use infographics...

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Siren is a Birmingham based Digital Marketing Consultancy providing services to local and national businesses since 2004.

0121 272 8378

info@sirensearch.co.uk

Spaces - Birmingham, Crossway, 156 Great Charles Street Queensway, Birmingham, B3 3HN

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