Google My Business is a feature often overlooked by many businesses and marketers - but it can be extremely effective. It helps businesses to be more discoverable both online and real life. In order for small businesses to grow and survive they must be discoverable by users and customers. What is Google My Business? Google My Business is a free tool that allows businesses to manage how they appear in Google Search and maps. It is information that...
You may have read our previous blogs on SEO but have you ever heard of black hat SEO? Here we will talk through what Black hat SEO is, why you should avoid it and how to avoid it. What is Black Hat SEO? Black Hat SEO is a set of disapproved practises that are used to increase a sites organic rank in the search engines, which violate the search engines terms of service. It is commonly used to...
Advertising your business and products on social media is one of the most cost-effective ways to reach a target audience of consumers. Paired with the right strategy, you can win new customers, generate awareness and re-engage past customers. However, when running social media ads, you want to analyse how well they are doing - otherwise you may be spending vital budget and not getting a good return, which may be due to poor delivery. 3 Ways to Optimise...
We have written lots of previous SEO blog posts, however a little update does no harm. We’ve put together information on 5 of the main elements of SEO, so tighten your seatbelts and let’s jump right in… Title Tags Also known as H Tags, Title tags will appear on all of your website pages. These allow website crawlers to identify the most important content on the page, further helping to rank your website for the most relevant searches....
Hashtags are a fundamental element to your brands success on social media, helping to make your content discoverable, and helping to build your brand awareness. They are a great way to engage your audience and increase your social impact. What is a Hashtag? A Hashtag is a word or keyword preceded by a hash (#). This is used within a social media post to help users that may be interested in your topic to search and find you,...
Email is a vital part of marketing, and it is important to stand out in the inbox of your recipients in order to be noticed and opened. 47% of people open emails based on the subject line alone, meaning that it is more important than ever to optimise this space to get the results that you want. Tips for Writing Your Email Subject Lines 1. Keep it Short and Sweet Keep it brief with lines fewer than...
Video tends to have high engagement rates, which allows you to use it in your digital marketing on YouTube. With over 6 billion hours of videos watched every month on YouTube, showing how much of a growing platform it is, making is a great tool to promote your services and increase brand awareness. Here are some ways in which you can increase engagement: 1. Post and Share at an Appropriate Time and Regularly Create content that is...
With the 1 year anniversary of the GDPR coming into effect tomorrow, we thought it would be a good idea to reflect on everything we have learned including How has the GDPR law affected businesses? And are some organisations still not compliant? When GDPR first came into play, there was lots of confusion on what needed to be addressed for businesses and what they needed to do to become compliant. GDPR was created on an existing...
Building engagement on Twitter will help to build relationships between your brand and potential customers. By getting your brand name and content out there, you can drive traffic to your website, increasing leads, visitors and sales. Here are some ways in which you can increase engagement: 1. Tweet during Daytime Hours This can help more people to see your content, increasing the likelihood of shares and interactions. 2. Share images and videos. Research shows that by including images...
Instagram is a growing platform for both individuals and businesses, and with its huge amount of users, it's a great place for your business to reach new audiences and build potential leads. Here are some ways in which you can increase engagement: 1. Hashtags Searching for hashtags brings up 9 Top Posts at the results page, which is a great opportunity for you to appear in. This can mean huge exposure for your brand to reach a...