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Google AdWords PPC

Google is spotted testing linking third party websites on top of the SERP. However, these results seem to appear only for specific location-based keywords including local terms like “near me”.  These links only seem to appear when a local search is conducted as shown in the image above. These third-party links mainly seem to include review websites such as TripAdvisor, Bookatable, Opentable etc.. We haven’t heard anything from Google regarding this change which makes us think that this...

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SEO

Search Console Google Search Console made a big step towards moving over to their new interface recently. Search console is a free tool that gives webmasters and website owners information on how Google search interacts with their websites. The most visible change is that the old home page and dashboard is replaced with a new one. This allows website owners to focus more on interesting new features. The legacy features are still available.    rel=nofollow has evolved 15 years ago,...

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Google AdWords PPC

Google Shopping Ads are now going to show in Google image searches. This means that if you type in relevant keywords into Google Images shopping ads will appear for this product above the image results. This is a brand new change, therefore I estimate that this will mainly apply to people searching for products in Google images. For example if someone searched for brown leather jacket in Google images then shopping ads will appear in the...

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Siren is a Birmingham based Digital Marketing Consultancy providing services to local and national businesses since 2004.

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