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Negative Keywords Tag

What are negative keywords? Negative keywords are a very basic yet essential tool for controlling the positioning and spending in the digital landscape. They allow us to remove any keywords that we do not wish to appear for or that may not resemble & represent our product/service. Let’s take the example of a phone reseller, let’s say you sell all the major brands apart from Nokia. In that case, it would make sense that you do not want your...

Google AdWords provides a huge opportunity to marketers to advertise and increase their click through rate by being positioned higher in the search engine results pages. There are many ways to beat your competition, by increasing your bid, quality score and use of keywords. But what people often miss, is that the use of Negative Keywords can also have an impact on their campaign. Spending more time on your negative keyword research can help you to...

A negative keyword is a type of keyword that prevents your ad from being shown by a certain word or phrase. Negative keywords are extremely important in campaigns as they stop the budget getting wasted on unwanted clicks. One of the most popular negative keywords is free because business providing services don’t want people clicking on their ads who are looking for a no cost service. For example if you are a tax accountant you wouldn’t...