A meta description is a summary or snippet of information that shows under the URL of a website in the Search results page. This is a brief description of the contents of the page to the searcher, of up to 320 characters in length. Search engines show it in search results when the meta description also includes the keywords being searched. Meta descriptions influence the decision of the searcher, as it will attract them to click...
Google have recently announced that they will be making various changes to the Google Seller Ratings. This is a feature that you can get on Google PPC Ads. Google Seller ratings are rating displayed to your customers on your search result, enabling them to find businesses that offer quality services. Seller Ratings Changes Come early October, Google will begin displaying your businesses seller rating on a country basis, helping to make it more localised for customers within your country....
Natural language search, or conversational search, is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone or seeking advice. These queries can be typed into a search engine, spoken aloud with voice search, or a digital assistant like Siri. Natural language and keyword based searches are different. A keyword-based search query for that information might be “Eiffel Tower height”. But if you were searching using natural...
Building a keyword list is vital to aid your PPC campaign, as it will ensure that your ads are shown to the right customers. This is because keywords should match the terms that your potential customers are searching for, to find your products and services. Not sure where to start with a keyword list? Below are some pointers on building a powerful keyword list. Think Like a Customer A great way to start is by writing...
AdWords can seem like a daunting job, but with Keywords Planner it’s a whole lot simpler! Keyword Planner is a tool that can be used to aid search network campaigns, making it easier to create new ad groups and campaigns, to aid the successfulness of your PPC accounts. It allows you to search for keywords in order to estimate how they may perform, and the budget that may be needed to use them. How to Use...
Google brands are some of the best known in the world, allowing marketers to reach customers through various formats, channels and screens. However, with mobile becoming such a huge part of our lives, Google needs to evolve to keep on ensuring marketers can connect to customers through every step of their journey. They are introducing simpler brands and solutions, including Google Ads, Google Marketing platform and Google Ad Manager. The aim of these is to help...
You want your business to stand out on the search engine results page, but with new and ever changing algorithms, organic results can push these down further. Your goal is to stand out from competitors, and in order to do this you must entice users to click through to your site. Here are a few ways in which you can improve your SERPs listings to get more attention. 1. A Winning Meta Description A full meta...
Just over a year ago Google launched a suite of optional advert enhancements called "Sitelinks". These consisted of additional text links that appeared below the display URL of adverts that met high quality score credentials and provided users with even more interaction opportunities. How Sitelinks ad extensions Works The use of Sitelinks was momentous because it was the first time Google had allowed multiple additional inks with text ads in its PPC Management program - AdWords. The links can point to...
The Google AdWords interface has changed, but that doesn’t mean lots of time to work out the new way of things. Here are our top tips to get the most out of the interface and use it efficiently every time. 1. Use Predefined Reports for Common Insights Need to look at the most useful insights for your campaign? Make use of the predefined reports. These were once found in the Dimensions tab, but are now in the top right side...
You can’t just put up a Google ad and expect clicks. Your ads need to be appealing and responsive for the Google Display Network. Here are 5 top tips to create engaging responsive ads each time. 1. Create a Compelling Message Any type of marketing has to speak to the target audience. You need to draw in your viewers and make them want to know more. Focus on a compelling message and encourages people to respond. That message needs to...