Do you want to boost your profile, build trust and position yourself as an industry leader? Or perhaps you want to get seen by your prospects, feature within your sector’s must-have reads, and ultimately, stand out from your competitors? You need to up your PR game…

PR is a tried-and-tested marketing tool that’s used by companies the world over to get their name out there for all the right reasons. Generally speaking, PR involves spreading your individual and/or company news via the local, regional, national, trade, print, broadcast and
online media.

Headed up by a former journalist and PR professional with 20 years’ experience spanning in-house and agency-side, our PR services are tailored to your specific requirements. More importantly, they cover everything you need to get your name out there, including:

Some stories can generate widespread coverage the second they are issued. PR success
all boils down to understanding the target media and their readership and, of course, staying
one step ahead of the news agenda and developing strong relationships with Editors and
their teams.

Identifying the news hooks within your organisation and developing thought leadership
insight that sparks brand new discussions is also pivotal to generating PR results.
Implemented strategically over time, regular proactive PR activity can really pay dividends
for many years to come.

Yes, PR and SEO go hand-in-hand. In a nutshell, online media coverage that contains
backlinks to your site from reputable publications, amplifies your website’s authority and
credibility, making your website more likely to get on the radars of search engines, such as
Google, and appear in people’s search results.

And when you generate PR coverage on an ongoing basis, the greater your chances of
being found by prospects, especially if the messages you are sharing resonate with them.
What’s more, a lot of PR content (once it has appeared) can be repurposed into SEO-
optimised content, such as blogs, social media posts and case studies, giving you an even
greater return on your investment.

It’s widely recognised within the PR industry that coverage isn’t guaranteed until it actually
appears. But if you understand the media, have a strong story and your efforts are
underpinned by strategic insight, there’s no reason why your PR campaigns shouldn’t fly.
And if you’re working with us, then you can guarantee they will.

By setting clear and measurable objectives that align with your business objectives. We
carefully monitor these objectives and provide you with monthly activity updates, as well as
results achieved (e.g. number of pieces of coverage, mentions, web links, downloads). It’s all
part of our dedicated account management support, which we provide, as standard.

Everything we do is shaped by the PR strategy we put together for you, having discussed
your needs and what success looks like. Because PR is more than just a vanity metric, it is a
powerful tool that is capable of turning prospects into customers and customers into loyal
brand ambassadors.