Fact – search is rapidly evolving. Traditional SEO-focused on Google’s blue links, but now AI is here with a bang, people are no longer just using traditional search engines to get answers to their questions. AI search assistants, such as the likes of ChatGPT, Perplexity and Google’s AI Overviews, are now shaping how businesses get found online.

By GEO-optimising your online content, you get cited and featured within AI-generated answers, making sure you remain visible as customer behaviour continues to shift. And when you follow best practice and SEO and GEO-optimise your content, you cover both bases by providing:

• GEO users with direct chat answers and;
• SEO users with lists of search results.

Whether you like them or not or use them or not, AI platforms are increasingly being seen as a go-to source of information. And as more-and-more people use them instead of or alongside search engines, you want to make sure you show up instead of your competitors. GEO-optimising your content enables you to:

• Future-proof your online visibility – Stay discoverable as AI search becomes mainstream.
• Build GEO authority – Position your business as the trusted source AI engines reference.
• Gain that competitive advantage – Most businesses aren’t optimising for GEO yet. It’s the early adopters who are winning, right now.
• Boost your SEO presence – GEO optimisation works seamlessly alongside traditional SEO for maximum visibility.
• Capture AI-driven traffic – Win brand mentions, citations and links from AI-generated results from the competition.

Built upon the extensive insight we’ve developed from providing global brands with exceptional SEO results over the years, our five-step GEO process incorporates the very latest best practice methods, enabling us to generate the best possible results:

As part of our ongoing commitment to our clients – we will continue to monitor and refine your GEO status as AI engine capabilities continue to evolve.

Google does not power most of ChatGPT results. Only 6.82% of ChatGPT results overlap with Google’s top 10, and 83% of its answers cite URLs not in Google at all.

AI bots are increasing their crawling activities, reaching 2nd place behind search engine bots and contributing to 25% of requests.

Generative AI can shorten the path between the query and the action and make it a better experience for the user.