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Making your website more interactive means that visitors will stay longer, giving you a better chance of building a relationship and converting them to purchasing your product or service. Making your website interactive and engaging can be done simply, and here’s how… Features to Improve Engagement on Your Website Interactive Chat - Being social with a user online allows you to build relationships and offer a personalised service. This helps to build trust, as well as...

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Server Response Codes, also known as HTTP Status Codes, are a response to a browser request. When visiting a website, your browser sends a request to the websites server, which it responds to with a 3 digit code - a HTTP status code. These codes communicate whether the browser and server are working, or if something is wrong. Why do I need to know the codes? Understanding Status Codes help you to diagnose site errors which can...

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Everyone knows that reviews are of value to a business, but many business owners still wonder why they should devote time to online reviews. Statistics show that 92% of consumers read online reviews, and star rating is a top factor used by people to form an opinion of a business and affect their decision of whether to make a purchase. They help a business to gain local organic search rankings and create branding. Brands invite their...

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You want your website to rank highly, but with all of the competition out there, you don't know where to start. Here are a few useful tips that will help you to improve your website content to keep users on the site longer and convert. Call to Action The goal of a site or page should be obvious to any user. This could be making a purchase, contacting you, or reading more on other services that you...

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The Facebook pixel is a powerful tool that allows you to optimise your Facebook ads performance. It does this by building Custom Audiences by running retargeting campaigns on Facebook and showing your ads to website viewers. This handy tool allows you to reach the right audience, which can result in an increase in sales which you can measure easily. Benefits of Using Facebook Pixel: Facebook Pixel enables you to reach an audience that's shown an...

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Infographics are a form of content marketing and are a visual representation of information or data. The aim of them is to show information in an easily understandable format, creating a captivating experience for the viewer. They are used to: convey a message or principle, communicate a message, present a large amount of data or information that is compact and easy and analyse data. View data patterns and relationships Why use infographics...

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HTML stands for the Hyper Text Markup Language, and describes the structure of web pages. HTML includes elements, also called tags. Browser do not display the HTML, but instead use them to render the content of the page. HTML tags usually come in pairs, called opening and closing tags. These are surrounded by angle tags. The end tag is written identical to the start, but with a forward slash. For example, <p> and </p>. Elements can...

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Anchor text is the visible text that appears with a hyperlink attached. This often appears blue and underlined, however you can change this on your website using HTML. Outside anchor text can impact your site. This is because search engines will analyse external anchor text from other sites (that link to yours) as a reflection of your page and how users view it.   There are various types of anchor text: Exact Match - if it...

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Siren is a Birmingham based Digital Marketing Consultancy providing services to local and national businesses since 2004.

0121 272 8378

info@sirensearch.co.uk

Spaces - Birmingham, Crossway, 156 Great Charles Street Queensway, Birmingham, B3 3HN

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