The Importance of Location in Search and PPC
Local Marketing With increasing availability of the "mobile web" and location based services, user demand for highly relevant search results has increased. The fact that more users are able to access the web wirelessly means that it is even more important to ensure you have a presence on the first page of Google through PPC. In recent months Google has recognised this need and has stepped up in providing more location based settings to further target your AdWords...
