GEO: THE NEXT GENERATION OF SEO?
With the arrival of generative artificial intelligence (GAI) providing more answers to user’s queries directly within the search engine results page, fewer searches are resulting in clicks through to a website. The result? Your site visits and conversions are at risk.
…but is altering your website for Generative Engine Optimisation a solid marketing strategy, or is GEO simply the latest trend designed to ensnare unsuspecting business owners?
What is GEO?
Generative Engine Optimization (GEO) is the strategy of optimizing your website so that it is found and cited by AI models such as Google’s AIO, ChatGPT and Microsoft’s Copilot.
How is GEO different from SEO?
“There is plenty of cross over between SEO and GEO, but the differences are big enough for them to be seen as different services, requiring different solutions”
Says Siren’s Head of Digital Richard Hayes. A key difference between SEO and GEO is the keywords and phrases which you will use to target your customers. Whilst traditional SEO focuses on short tail keywords which are:
- Broad
- Non-specific
- High-volume
- Attract a large audience
GEO relies more heavily on long tail keywords which traditionally are:
- More specific
- Often have lower volume
- Attract audiences who are closer to conversion
- More conversational
The last part is critical. There is growing evidence that AI users search differently to those using search engines, with AI models rewarding detailed, content-rich phrasing, whilst the opposite is true for search engine searches.
For your site to be viewed above your competitors, you’ll need your content to be served, cited and recommended by AI. So how do we achieve this?
What Siren Has To Offer
Siren offers a holistic approach to search engine and generative engine optimisation to put you on top. Our GEO-optimising your content enables you to:
- Future-proof your online visibility – Stay discoverable as AI search becomes mainstream.
- Build GEO authority – Position your business as the trusted source AI engines reference.
- Gain that competitive advantage – Most businesses aren’t optimising for GEO yet. It’s the early adopters who are winning, right now.
- Boost your SEO presence – GEO optimisation works seamlessly alongside traditional SEO for maximum visibility.
- Capture AI-driven traffic – Win brand mentions, citations and links from AI-generated results from the competition.
The result on your enterprise
The resulting optimisation can increase the odds of your website being cited by AI models whilst also increasing the likelihood that your website will show a rich snippet within Google’s Search Engine Results Page (SERPs) allowing you to continue to receive organic customers whilst your competitors get lost in the waves of endless AI generated traffic.
To receive Siren’s support and receive a complete overhaul of your site’s GEO and SEO, why not speak to our experts?
