0121 272 8378

Edmund House, 12-22 Newhall Street, Birmingham

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Birmingham Google Training

Through our Google AdWords PPC Training, you will learn how to create AdWords PPC campaigns and make the changes to improve your PPC performance. After the PPC training you’ll be able to apply your learning to your PPC campaign and achieve real improvements. On-Site Training Only £475 For Up to 3 Delegates

Midlands PPC Training
40

The percentage of clicks the top three ad spots take

33

Percent of searches on Google are related to location

98

Percent of searchers choose a business that is on page 1 of the results

36

Percent of searches have local intent

Google PPC Training
Birmingham analytics

Learn how to manage Google AdWords campaign in one day

Through our Google AdWords PPC Training, you will learn how to create AdWords PPC campaigns and make the changes to improve your PPC performance. After the PPC training you’ll be able to apply your learning to your PPC campaign and achieve real improvements.

By the end of the course a Qualified Google Adwords Professional will have taught you how to:

- Set up and create a new campaign and manage your budget
- Set up an optimal account and ad group structure
- How to select relevant keywords taking advantage of Google's Keyword Tool
- Create compelling ads that will catch your customer’s eye
- How using match types will increase your click through rate and conversion rates
- How to optimise and make sense of system stats and reports

PPC Training Day Fees

We provide training at your business premises or place of work. The training lasts one whole day starting at 9:30am and finishes at 4:30pm with an hour lunch break in between. The package price includes all travel to and from your location anywhere in the UK, the day’s tuition, handouts and one month continued telephone/email support in case you need any further help.

>> The total package price for on-site training for up to 3 delegates is just £475
>> If you require additional spaces, the cost per delegate is £95

Also included for free!

As part of the training we can also offer a free consultation where we look through your existing AdWords account and provide recommendations for quick wins and improvements. In addition to this we also will provide 30 days of free email support after the training to ensure any further questions are answered by a PPC expert.

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Training Day Agenda (1 day course)

Our PPC training day is a fully interactive day and doesn’t entail a long Power Point presentation. We actively encourage working directly on existing or new PPC campaigns to help you get a real feel for things. We also have regular Q&A sessions throughout the day to focus on specific concerns or questions.

Introduction to PPC

– Google AdWords – A brief history
– Quality Score overview
– Choosing PPC versus SEO

Basic Principles of Google AdWords

– Setting up your first campaign
– Account structure best practice
– Effective keyword selection
– Targeting your ads to your audience
– Google display network (GDN)
– Measuring and improving performance using reporting & tools
– Google Analytics preview
– Q&A Session 1

PPC Optimisation & Expansion

– Settings, goals and KPIs
– Google Keyword tool & competitor monitoring
– Google Traffic estimator tool & low volume keywords
– Using keyword match type to improve targeting
– Negative keywords and making the most of them
– Improving click-through rates through effective ad copy and creative
– Effective cost per click (CPC) bid management & tools
– Day parting strategy & bid adjustment
– Improving performance with Ad Extensions
– Extended headlines & URLs
– Optimising your campaigns with SQR reports
– Influencing the Quality Score for better results
– Data analysis & general optimisation
– Lost impressions & market share
– Q&A Session 2

Interactive Practice Session

– Delegate 1: Keyword selection process using Keyword Tool
– Delegate 2: Creative & relevant ad copy creation
– Delegate 3: Implementing advanced features in ads
– Q&A Session 3