Traffic Tag

October 14, 2021

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A Guide to Optimising Your Business Facebook Page

Facebook remains the biggest social media platform, and with 74% of Facebook users visiting the platform daily, it’s a platform that should be a firm part in your Digital Marketing strategy. Facebook should be a firm part of your marketing strategy, as it allows your business to share content that aids as a value-add to your brand, as well as assisting in customer support. Why Does My Business Need A Facebook Page? When searching for your business in...

by Rebecca Page

Blue background with phone illustration and hand with megaphone, with TikTok icons

September 16, 2021

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How To Drive Traffic From TikTok

TikTok is the latest, trendiest app, and by the end of the year it is on track to surpass 1.2 billion active users. Although the platform was previously overlooked by brands, it is now more important than ever for companies to establish their presence on the app. See below our tips for building an audience and increasing engagement using TikTok. Why Use TikTok? The importance of social media is increasing significantly. Brands need to tell their story, and TikTok...

by Rebecca Page

Illustration of people sat near computer screen of ecommerce website, shopping and buying presents

July 14, 2021

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E-commerce – Increasing Conversion with Website Build

Every visitor who leaves your website without making a purchase is a missed opportunity, and this is why it is so important that you optimize your website to make more sales. E-commerce conversion is recorded when someone takes a desired action on your site - whether a sale or adding an item to their shopping cart or wish list. But how can you increase conversion rates through the functionality of your website? Read our top tips below… Enable Guest...

by Rebecca Page

Illustration of two people next to calendar scheduling content and images for digital marketing

February 2, 2021

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Your Guide to a Social Media Content Calendar

One of the best ways to grow on social media is by posting consistently and interacting with your audience. To make this easier, a social media content calendar is vital, as it allows you to schedule posts to save time and effort, as well as being able to identify what content is planned for when. What is a Social Media Content Calendar? This is a calendar to organise and schedule your content across your social media platforms, and...

by Rebecca Page

Vector of 4 people with large plug and 301 redirects text

October 6, 2020

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The 101 on 301 Redirects

301 Redirects play an important role in your website, and although you may have heard of them before, you may not know what they are or when you need to use them. We’ve put together an article covering commonly asked questions about 301 redirects - read below. What is a 301 Redirect? A 301 redirect is a status code which a server sends to your browser for a permanent redirect. This is used to send users and search engines...

by Rebecca Page

August 10, 2020

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The Importance of Social Proof & What it Means in Simple Terms

With 70% of online consumers check reviews before buying, it is vital that your company uses these to their full advantage. Reviews and recommendations represent an insight for small businesses, and also allows businesses to build brand trust and loyalty - and social proofing is a great way to do this. But what is Social Proof, and why is it so important? Keep reading for more information. What is Social Proof? Social proof is the idea that people adapt...

by Rebecca Page

Illustration of blue background and computer screen with email and megaphone

July 29, 2020

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Email Marketing

Why You Should Share Your Content By Email

Email is one of the best ways to share your brands content, as email subscribers are 3x more likely to share your content on social media. Content won’t travel to readers by itself and blogs are unlikely to make it into search results by themselves. If you’re spending budget on content, graphic and video production, you want to ensure that it gets the coverage and views that it deserves. Here are some reasons why you should share...

by Rebecca Page

Cartoon hand pressing iPhone screen on blue background

May 27, 2020

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What is Website Accessibility and How Do I Implement It?

Website Accessibility is a critically important area that every business owner with a website should be aware of and prioritising. What is Web Accessibility? Accessibility means that a disabled person can access or benefit from your website, and it is about ensuring that your website is inclusive, accessible and mindful of all users. Ultimately, you need to make sure that your website can be used by everyone - regardless of permanent or temporary disability. Not only does this mean...

by Rebecca Page

Computer with written content and pencil on blue background

April 16, 2020

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7 Benefits of Having a Blog for Your Business

The hype around blogging may make you think that it is useful but not essential, but it is in fact critical for businesses. Below, we discuss some of the benefits of having a blog for your business. Benefits of Having a Blog 1. Increase Traffic to Your Website A blog gives users a reason to visit your website if you post quality content that gives value. Once users are on your website, they are likely to continue navigating across...

by Rebecca Page

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