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Cost per Click Tag

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Google AdWords training

What are negative keywords? Negative keywords are a very basic yet essential tool for controlling the positioning and spending in the digital landscape. They allow us to remove any keywords that we do not wish to appear for or that may not resemble & represent our product/service. Let’s take the example of a phone reseller, let’s say you sell all the major brands apart from Nokia. In that case, it would make sense that you do not want your...

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Google AdWords PPC

If you are a small business and are running your PPC campaign you need to be keeping track of these 5 key metrics: Impressions Impressions are the number of times your ads have been seen. Therefore you need to keep an eye on the number of impressions your ads are receiving. First of all, if your ads are not getting impressions then no one will be seeing your ads, which means there is no chance you will get...

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Google AdWords PPC

We already have an article on our site about how Quality Score is one of the most important elements in Google Adwords. This is because it heavily contributes toward your ad rank and cost-per-click. It is vital you know what the quality score of your keywords are, however in the new Adwords interface you have to manually add the quality score column as well as the factors that contribute to quality score. I have put together a...

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PPC Management

Natural language search, or conversational search, is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone or seeking advice. These queries can be typed into a search engine, spoken aloud with voice search, or a digital assistant like Siri. Natural language and keyword based searches are different. A keyword-based search query for that information might be “Eiffel Tower height”. But if you were searching using natural...

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Google AdWords PPC

When selling the idea of Google PPC Marketing through AdWords to potential clients, a common question that arises out of initial conversations is “what will my keywords cost?” – As any seasoned PPC campaign manager will know, there is no hard and fast rule to calculate this for the potential client. Of course, if you manage another campaign in the exact same sector then you will have a better idea but not and exact idea as keyword prices...

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Siren is a Birmingham based Digital Marketing Consultancy providing services to local and national businesses since 2004.

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