Learn how to manage Google AdWords campaigns in one day. Get Google AdWords PPC Training at your place of work/office for up to 3 delegates for only £475. We are based in the Midlands and cover all areas in the UK. Contact us for availability today.
We are fully operational remotely and offering training through Video Conferencing
65,000
Google Searches Every Second
90
Percent of Adults in Developed World Use Search Engines
50
Percentage of Google Searches Are From Smartphones
83
Percent of People Trust Information on Google
Only £475 for up to 3 delegates at your premises
Through our on-site Google AdWords Training Course, you will learn how to manage, create and then make the changes to improve your campaign performance. You’ll quickly apply the training of Google AdWords to your business and achieve results.
By the End of the Course You Will Know How To
- Set up and create a new campaign and manage your budget
- Set up an optimal account and ad group structure
- How to select relevant keywords taking advantage of Google's Keyword Tool
- Create compelling ads that will catch your customer’s eye
- How using match types will increase your click through rate and conversion rates
- How to analyse and make sense of system stats and reports
On-Site Training Schedule & Fees
We provide training at your business premises or place of work. The training takes one whole day starting at 9:30am and finishes at 4:30pm with an hour lunch break in between. The package price includes the day’s tuition, light refreshments, handouts and one month continued telephone/email support in case you need any further help.
>> Great value price for on-site training for up to 3 delegates is only £475
>> If you require additional spaces, the cost per delegate is £95
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Training Day Agenda (1 day course)
Our PPC training day is a fully interactive day and doesn’t entail a long Power Point presentation. We actively encourage working directly on existing or new PPC campaigns to help you get a real feel for things. We also have regular Q&A sessions throughout the day to focus on specific concerns or questions.
Introduction to PPC
– Google AdWords – A brief history
– Quality Score overview
– Choosing PPC versus SEO
– Quality Score overview
– Choosing PPC versus SEO
Basic Principles of Google AdWords
– Setting up your first campaign
– Account structure best practice
– Effective keyword selection
– Targeting your ads to your audience
– Google display network (GDN)
– Measuring and improving performance using reporting & tools
– Google Analytics preview
– Q&A Session 1
– Account structure best practice
– Effective keyword selection
– Targeting your ads to your audience
– Google display network (GDN)
– Measuring and improving performance using reporting & tools
– Google Analytics preview
– Q&A Session 1
PPC Optimisation & Expansion
– Settings, goals and KPIs
– Google Keyword tool & competitor monitoring
– Google Traffic estimator tool & low volume keywords
– Using keyword match type to improve targeting
– Negative keywords and making the most of them
– Improving click-through rates through effective ad copy and creative
– Effective cost per click (CPC) bid management & tools
– Day parting strategy & bid adjustment
– Improving performance with Ad Extensions
– Extended headlines & URLs
– Optimising your campaigns with SQR reports
– Influencing the Quality Score for better results
– Data analysis & general optimisation
– Lost impressions & market share
– Q&A Session 2
– Google Keyword tool & competitor monitoring
– Google Traffic estimator tool & low volume keywords
– Using keyword match type to improve targeting
– Negative keywords and making the most of them
– Improving click-through rates through effective ad copy and creative
– Effective cost per click (CPC) bid management & tools
– Day parting strategy & bid adjustment
– Improving performance with Ad Extensions
– Extended headlines & URLs
– Optimising your campaigns with SQR reports
– Influencing the Quality Score for better results
– Data analysis & general optimisation
– Lost impressions & market share
– Q&A Session 2
Interactive Practical Session
– Delegate 1: Keyword selection process using Keyword Tool
– Delegate 2: Creative & relevant ad copy creation
– Delegate 3: Implementing advanced features in ads
– Q&A Session 3
– Delegate 2: Creative & relevant ad copy creation
– Delegate 3: Implementing advanced features in ads
– Q&A Session 3
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Why Us?
We offer training services like no other. We bring to you more value by coming to your workplace, you can save travel money and time, whilst upskilling your team working on your AdWords account in the comfort of your own office. See our comparison to other companies, to see why you should choose us.
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