Through our Google AdWords PPC Training, you will learn how to create AdWords PPC campaigns and make the changes to improve your PPC performance. After the PPC training you’ll be able to apply your learning to your PPC campaign and achieve real improvements.

By the end of the course a Qualified Google Adwords Professional will have taught you how to:

• Set up and create a new campaign and manage your budget
• Set up an optimal account and ad group structure
• How to select relevant keywords taking advantage of Google's Keyword Tool
• Create compelling ads that will catch your customer’s eye
• How using match types will increase your click through rate and conversion rates
• How to optimise and make sense of system stats and reports

Beginner & Advance AdWords PPC Taining

Whether you’re completely new to PPC or you already have some experience we can provide PPC training that suits your specific needs. We are able to tailor our AdWords training agenda to you to ensure you get the most out of the PPC training day. The agenda below can be refined and bespoke requests for extra attention to any area can be fulfilled.

Our PPC training day is a fully interactive day and doesn’t entail a long Power Point presentation. We actively encourage working directly on existing or new PPC campaigns to help you get a real feel for things. We also have regular Q&A sessions throughout the day to focus on specific concerns or questions.

Introduction to PPC
- Google AdWords – A brief history
- Quality Score overview
- Choosing PPC versus SEO

Basic Principles of Google AdWords
- Setting up your first campaign
- Account structure best practice
- Effective keyword selection
- Targeting your ads to your audience
- Google display network (GDN)
- Measuring and improving performance using reporting & tools
- Google Analytics preview
- Q&A Session 1

PPC Optimisation & Expansion
- Settings, goals and KPIs
- Google Keyword tool & competitor monitoring
- Google Traffic estimator tool & low volume keywords
- Using keyword match type to improve targeting
- Negative keywords and making the most of them
- Improving click-through rates through effective ad copy and creative
- Effective cost per click (CPC) bid management & tools
- Day parting strategy & bid adjustment
- Improving performance with Ad Extensions
- Extended headlines & URLs
- Optimising your campaigns with SQR reports
- Influencing the Quality Score for better results
- Data analysis & general optimisation
- Lost impressions & market share
- Q&A Session 2

Interactive Practice Session
- Delegate 1: Keyword selection process using Keyword Tool
- Delegate 2: Creative & relevant ad copy creation
- Delegate 3: Implementing advanced features in ads
- Q&A Session 3

Also Included For Free!

As part of the training we can also offer a free consultation where we look through your existing AdWords account and provide recommendations for quick wins and improvements. In addition to this we also will provide 30 days of free email support after the training to ensure any further questions are answered by a PPC expert.

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